TVS Auto As­sist of­fers ‘Women As­sist’ ser­vice in 6 ma­jor met­ros

Auto components India - - SPECIAL REPORT -

TVS Auto As­sist (TVS AA) launched its 24x7 break­down as­sis­tance ser­vices specially de­signed for women ve­hi­cle own­ers on the Women’s Day 2018 in Chen­nai. The ser­vice in­cludes emer­gency break­down ser­vices, call cen­tre mon­i­tor­ing and fol­lowup, in-per­son as­sis­tance from a well-trained cus­to­dian from TVS AA, and cab sup­port for cus­tomers.

K Ma­hesh, CEO, TVS AA said, “As one of the largest au­to­mo­bile com­pa­nies in the in­dus­try for more than 100 years, we have taken an ini­tia­tive to pro­vide 24x7 break­down as­sis­tance for women in 6 cities: Delhi, Mum­bai, Kolkata, Chen­nai, Hy­der­abad and Ban­ga­lore. We chose these cities as they have the high­est per­cent­age of around 60% women driv­ers. Across the coun­try, the ra­tio of women driv­ers is around 15%. Our idea is to im­ple­ment ‘women as­sist’ sys­tem in cities where women driv­ers are more. We will learn from these ex­er­cises and will take fur­ther steps in a phased man­ner. We pro­vide our ser­vices to 2.5-3 mil­lion cus­tomers a year.”

“TVS AA is one of the largest road ser­vices com­pany. It has around 4500 touch points in In­dia. In terms of road­side break­down as­sis­tance, it is com­mon for any­body who needs help. We of­fer this pro­gramme specially for women be­cause about 15-20% of the 22,000 break­downs we work on in a month in­volves women driv­ers. To con­trib­ute our part to women em­pow­er­ment, and to make them more mo­bile, we started this sig­nif­i­cant ‘women as­sist’ ini­tia­tive,” he added.

TVS AA pro­vides break­down as­sis­tance to au­to­mo­bile own­ers across In­dia and has part­nered with Paytm Mall. Car and bike own­ers can pur­chase break­down as­sis­tance ser­vices on Paytm Mall and choose to re­ceive break­down as­sis­tance from any of TVS AA’s 5000 au­tho­rised ser­vice providers cov­er­ing over 28 States and 1795 cities. Users who want to avail the as­sis­tance ser­vices, can visit Paytm Mall and tap on the ‘Road­side res­cue’ ser­vice within the ‘Cars & Bikes’ cat­e­gory. Women As­sist pro­gramme caters to women pas­sen­gers who travel dur­ing late/ odd hours (8pm-5am). The ser­vice provider will take less than 60 min­utes to reach the cus­tomer in the city and around 90 to 120 min­utes in high­ways or hilly ter­rain.

“We have started with Paytm as it is one of the largest mo­bile plat­form com­pa­nies in In­dia. It has 240 mil­lion ac­tive users. There is a spe­cial sec­tion es­pe­cially deal­ing with cars and bikes which is a large plat­form where peo­ple en­gage daily. We will grad­u­ally ex­pand it in the fu­ture. We have a ded­i­cated toll-free num­ber and a Call Cen­tre team, ex­clu­sively to at­tend the cus­tomers. This team is com­pletely in­te­grated with solutions for the cus­tomers,” Ma­hesh said. Amit Sinha, COO, Paytm Mall said, “The au­to­mo­bile seg­ment on our plat­form is gain­ing mas­sive trac­tion. We are cur­rently fo­cused on build­ing this fur­ther and di­ver­si­fy­ing into newer of­fer­ings. TVS AA will be a key part­ner in driv­ing this agenda and in help­ing us be­come a one-stop shop for all au­to­mo­tive needs. We ex­pect to sell over 30,000 road as­sis­tance ser­vice pack­ages in this quar­ter.”

TVS AA’s break­down as­sis­tance ser­vices are be­ing of­fered through the an­nual mem­ber­ship pro­gramme un­der 2 cat­e­gories – Gold mem­ber­ship for Rs 1499 (limited times) and Plat­inum mem­ber­ship at Rs 2999, which in­cludes emer­gency break­down as­sis­tance un­lim­ited per car a year, cab and car tow­ing as­sis­tance free up to a spec­i­fied range. Mem­bers can avail the emer­gency as­sis­tance sup­port which in­cludes tow­ing, fuel, key, flat tyre, cab as­sis­tance, first-aid, ac­ci­dents etc.

“We be­lieve this part­ner­ship is a game-changer as it is truly dig­i­tal, in­clud­ing pay­ment op­tions, for tech savvy users. This unique tie-up would dig­i­tally con­nect mil­lions of car and bike users across the coun­try by pro­vid­ing world-class break­down as­sis­tance within an hour across all ma­jor towns and cities. In a first-of-it­skind move, we are ex­tend­ing our ser­vices to even non-mem­bers of TVS AA through ‘pay-per-use’ model,” Ma­hesh said.

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