HD opens its 27th store in India
US-based motorcycle manufacturer HarleyDavidson Inc. recently inaugurated its 27th store in India, at Chennai. The new store is operated by East Coast Motors and it will be the first authorised dealership to be operated by them in Chennai. The store would offer sales and service besides original HarleyDavidson merchandise to customers.
“This is our first outlet in Chennai and I am very happy to see some of our customers’ dreams of owning a HarleyDavidson bike getting fulfilled today,” said, Peter Mackenzie, Managing Director, India and China, Harley-Davidson, while handing over the keys to 5 new owners.
Celebrating its 115th year in the business, the American bike maker planned to take the total number of outlets in India to 30 by end 2018. “This is our first venture in Chennai. The new store will offer all the 16 models in the line-up,” Saju Thomas dealer principal of Marina Harley-Davidson said. The dealership will also offer a wide range of parts and accessories to customise the motorcycles.