Toy­ota launches Yaris at Rs 8.75 lakh

Auto components India - - OEM - ACI Bureau ACI

Toy­ota Kir­loskar Mo­tor has launched its ver­sa­tile sedan,Yaris, in In­dia. Yaris boasts of ad­vanced and emo­tional de­sign, su­pe­rior com­fort, shining ride qual­ity and quiet­ness, dy­namic ef­fi­ciency and class-lead­ing safety and tech­nol­ogy.

Based on the ‘one na­tion one sell­ing price’ strat­egy, Yaris is now avail­able across all deal­er­ships in In­dia at the same price rang­ing from of Rs 875,000 to Rs 14,07,000. Prices will be the same across the coun­try at ex-show­room level, how­ever the fi­nal on-road price may vary based on lo­cal road tax and levies.

Un­veiled ear­lier this year at the In­dia Auto Expo 2018, the new sedan comes in four grades and mated to a 7 speed CVT (Con­tin­u­ous Vari­able Trans­mis­sion) or 6 speed MT (Man­ual Trans­mis­sion) en­gine, of­fer­ing ef­fort­less and dy­namic driv­ing. Built on the Toy­ota phi­los­o­phy of QDR, Yaris of­fers 11 first-in-seg­ment fea­tures such as the Power Driver Seat, 7 SRS Airbags, Roof Mounted Air Vents, Tyre Pres­sure Mon­i­tor­ing Sys­tem, Front Park­ing Sen­sors, CVT across all grades and more.

Ak­ito Tachibana, Man­ag­ing Di­rec­tor, Toy­ota Kir­loskar Mo­tor said, “Toy­ota is here to de­liver bet­ter cars that set a bench­mark in safety, qual­ity, dura­bil­ity and re­li­a­bil­ity. In­dian car mar­ket is highly com­pet­i­tive and cus­tomer pref­er­ences are chang­ing with time and ex­po­sure to glob­al­ized prod­ucts. Yaris is the most cel­e­brated sedan glob­ally and comes loaded with range of first- in-seg­ment fea­tures. We have pri­ori­tised cus­tomer safety in the car of­fer­ing class-lead­ing safety fea­tures. We are happy that the strength of the prod­uct has been recog­nised, we are con­fi­dent that Yaris will be a stan­dard on the In­dian roads when it comes to match­ing up with the evolv­ing taste of In­dian cus­tomers. We would like to thank cus­tomers for the con­fi­dence and trust they have shown in Toy­ota prod­ucts over the years”

B Pad­man­abha, Vice Pres­i­dent, Toy­ota Kir­loskar Mo­tor said, “We have re­ceived over­whelm­ing re­sponse from cus­tomers across In­dia. We are happy that in less than a month of an­nounc­ing the price and open­ing the book­ings, we have col­lected nearly two months equiv­a­lent of cus­tomer or­ders. In line with our cus­tomer first ap­proach, we had started our pro­duc­tion last month it­self to be able to match our sup­ply to the cus­tomer de­mand and re­duce the wait­ing pe­riod as much as pos­si­ble.”

The com­pany would be sell­ing over 4000 plus Yaris across the coun­try ser­vic­ing all the cus­tomer or­ders. It has 60,000 plus cus­tomer en­quiries on Yaris. “With more test drives across the coun­try we are sure to see more con­ver­sions into cus­tomer or­ders,” he said.

“Toy­ota has al­ways strived to keep up with the evolv­ing cus­tomer needs, and with the Toy­ota Yaris we have en­sured that we of­fer un­beat­able safety, com­fort, qual­ity and ex­cel­lent ride han­dling with ad­vanced and emo­tional de­sign elements. We are con­fi­dent that this car will cater to cus­tomers with a dis­cern­ing taste who are con­stantly on the look­out for some­thing bet­ter. With the CVT op­tion avail­able across all grades it will also be well ac­cepted by woman driv­ers in In­dia,” Pad­man­abha said.

Balaji Narayan, GM, Toy­ota Kir­loskar Mo­tor & B Pad­man­abha, Vice Pres­i­dent, Toy­ota Kir­loskar Mo­tor

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