Toyota launches Yaris at Rs 8.75 lakh
Toyota Kirloskar Motor has launched its versatile sedan,Yaris, in India. Yaris boasts of advanced and emotional design, superior comfort, shining ride quality and quietness, dynamic efficiency and class-leading safety and technology.
Based on the ‘one nation one selling price’ strategy, Yaris is now available across all dealerships in India at the same price ranging from of Rs 875,000 to Rs 14,07,000. Prices will be the same across the country at ex-showroom level, however the final on-road price may vary based on local road tax and levies.
Unveiled earlier this year at the India Auto Expo 2018, the new sedan comes in four grades and mated to a 7 speed CVT (Continuous Variable Transmission) or 6 speed MT (Manual Transmission) engine, offering effortless and dynamic driving. Built on the Toyota philosophy of QDR, Yaris offers 11 first-in-segment features such as the Power Driver Seat, 7 SRS Airbags, Roof Mounted Air Vents, Tyre Pressure Monitoring System, Front Parking Sensors, CVT across all grades and more.
Akito Tachibana, Managing Director, Toyota Kirloskar Motor said, “Toyota is here to deliver better cars that set a benchmark in safety, quality, durability and reliability. Indian car market is highly competitive and customer preferences are changing with time and exposure to globalized products. Yaris is the most celebrated sedan globally and comes loaded with range of first- in-segment features. We have prioritised customer safety in the car offering class-leading safety features. We are happy that the strength of the product has been recognised, we are confident that Yaris will be a standard on the Indian roads when it comes to matching up with the evolving taste of Indian customers. We would like to thank customers for the confidence and trust they have shown in Toyota products over the years”
B Padmanabha, Vice President, Toyota Kirloskar Motor said, “We have received overwhelming response from customers across India. We are happy that in less than a month of announcing the price and opening the bookings, we have collected nearly two months equivalent of customer orders. In line with our customer first approach, we had started our production last month itself to be able to match our supply to the customer demand and reduce the waiting period as much as possible.”
The company would be selling over 4000 plus Yaris across the country servicing all the customer orders. It has 60,000 plus customer enquiries on Yaris. “With more test drives across the country we are sure to see more conversions into customer orders,” he said.
“Toyota has always strived to keep up with the evolving customer needs, and with the Toyota Yaris we have ensured that we offer unbeatable safety, comfort, quality and excellent ride handling with advanced and emotional design elements. We are confident that this car will cater to customers with a discerning taste who are constantly on the lookout for something better. With the CVT option available across all grades it will also be well accepted by woman drivers in India,” Padmanabha said.
Balaji Narayan, GM, Toyota Kirloskar Motor & B Padmanabha, Vice President, Toyota Kirloskar Motor