Freuden­berg con­tin­ues to grow glob­ally with in­no­va­tive prod­ucts

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Ger­man head­quar­ted Freuden­berg group has con­tin­ued its good busi­ness de­vel­op­ment de­spite chal­leng­ing eco­nomic con­di­tions. In 2017, the group boosted sales to €9.3 bil­lion or Rs 68,959 crore. That con­sti­tutes a rise of 18.3% over the pre­vi­ous year. Freuden­berg’s busi­ness also per­formed strongly in In­dia, with sales grow­ing by 25% to Rs 2,768 crore. This rise is the re­sult of con­tin­u­ous in­vest­ments in ex­ist­ing and new projects like the pro­duc­tion fa­cil­ity in Chen­nai.

“We are on track. Our new fa­cil­ity in Chen­nai is an im­por­tant next step, not only to grow, but also to un­der­line our long-term com­mit­ment to the lo­cal mar­ket,” Ge­org Graf, Freuden­berg Re­gional Rep­re­sen­ta­tive In­dia, said. The project has cleared all the le­gal hur­dles and con­struc­tion work at the site has started. The to­tal in­vest­ment is around Rs 210 crore.

“These im­por­tant de­ci­sions con­trib­ute to the sus­tain­able growth of the en­tire Group. Both, op­er­a­tionally and strate­gi­cally, 2017 was a suc­cess­ful year for Freuden­berg world­wide. We are well on our way to be one of the most in­no­va­tive and ef­fi­cient tech­nol­ogy com­pa­nies,” Graf added. The com­pany aims to bal­ance its port­fo­lio fur­ther to­wards gen­er­at­ing one-third of sales each in Asia, North Amer­ica and Europe.

“The In­dian mar­ket plays a key role in our ex­ist­ing and fu­ture op­er­a­tions, and our di­ver­si­fied and in­no­va­tive port­fo­lio caters to the de­mands of the In­dian in­dus­try,” he said. Freuden­berg in its 7 Busi­ness Groups in 50 lo­ca­tions in In­dia em­ploys about 2,688 peo­ple. It has 6 R&D cen­ters and14 pro­duc­tion sites with state-of-the-art shop floors.

In­no­va­tion is key to Freuden­berg’s long-term cor­po­rate suc­cess. Dur­ing 2017, the Group in­vested on in­no­va­tion and con­ducted re­search and de­vel­op­ment ac­tiv­i­ties for Rs 3,157 crore (pre­vi­ous year: Rs 2,764 crore). This cor­re­sponds to 4.6% of sales (pre­vi­ous year: 4.3%). The share of prod­ucts less than 4 years old reached 33%. An av­er­age of 3,445 em­ploy­ees (pre­vi­ous year: 2,751 em­ploy­ees) were em­ployed in re­search and de­vel­op­ment.

For Freuden­berg, striv­ing to­gether for so­lu­tions that sup­port global sus­tain­abil­ity is part of its mis­sion to im­prove liv­ing con­di­tions all over the world. The Group’s sus­tain­abil­ity strat­egy is based on 6 core themes. They are: ma­te­ri­als, waste, en­ergy, emis­sions, wa­ter and health. “Our so­lu­tions are al­ready used in many In­dian in­dus­tries and we con­tinue to sup­port our lo­cal part­ners with in­no­va­tive and sus­tain­able prod­ucts and pro­cesses”, Graf said.

The Freuden­berg Seal­ing Tech­nolo­gies’ prod­uct port­fo­lio is en­gi­neered to re­duce weight, fuel con­sump­tion, emis­sions and ease in­stal­la­tion chal­lenges in to­day’s start-of-the-art en­gines, trans­mis­sions and e-mo­bil­ity plat­forms. Freuden­berg’s sus­tain­able so­lu­tions for the food and ap­parel in­dus­tries are es­sen­tial to the daily lives of tens of mil­lions of In­di­ans. High-per­for­mance spe­cialty lu­bri­cants from Klüber Lu­bri­ca­tion, a Freuden­berg Chem­i­cal Spe­cial­ties com­pany, en­sure the safe pro­duc­tion of condi­ments and dairy prod­ucts, while si­mul­ta­ne­ously low­er­ing en­ergy con­sump­tion and CO2 emis­sions.

As a value-ori­ented, fam­i­ly­owned tech­nol­ogy group, suc­cess for Freuden­berg is not merely de­fined in terms of fi­nance, but also al­ways goes to­gether with tak­ing re­spon­si­bil­ity for so­ci­ety. These 2 goals have been in­sep­a­ra­bly linked since the foun­da­tion of the com­pany. For Freuden­berg, com­mit­ment to Cor­po­rate Cit­i­zen­ship goes be­yond the value chain. In ad­di­tion to sev­eral mea­sures, the ob­jec­tive of the “e²” (ed­u­ca­tion and en­vi­ron­ment) in­ter­na­tional pro­gramme is to give peo­ple ac­cess to ed­u­ca­tion and work and to en­cour­age en­vi­ron­men­tal pro­tec­tion.

San­jib Das, CEO and Di­rec­tor, SIGMA Freuden­berg NOK Board and Ge­org Graf, Freuden­berg Re­gional Rep­re­sen­ta­tive In­dia

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