India Yamaha Motor launches Ray-ZR Street Rally

India Yamaha Motor (IYM) has rolled out a new variant of its popular scooter model, Ray-ZR. Targeted at young male riders, primarily collegians, the new variant, christened Ray-ZR Street Rally, comes with an ex-showroom (Delhi) price-tag of Rs 57,898 – about Rs 4,500 more than the most affordable variant (Ray-ZR drum brake) in the Ray-ZR line up.

The company says that the newly designed front fairing adds up more muscle to the Ray-ZR’s appearance besides working as the wind deflectors. The wing style front fairing is inspired by the Yamaha MT-09.

Roy Kurian, Senior Vice-President, Sales & Marketing, Yamaha Motor India Sales said, “Yamaha’s Cygnus Ray-ZR Street Rally Edition perfectly combines power and style that makes it an aspirational buy. Continuing with Yamaha’s legacy to provide technologically advanced, sporty and stylish products, the Street Rally (variant) will bring excitement to the scooter customers who look for sporty scooters with easy manoeuvring along with smooth power delivery. The globally known unique style of Yamaha that outlines any product innovation including the Street Rally edition will help the brand to keep up its incremental ascent in the Indian two-wheeler market.”

The new Ray-ZR Street Rally variant comes with a fully digital console. The new automatic Street Rally edition, which will be available in 2 colour combinations – rally red and racing blue – continues to be powered by the four-stroke, air-cooled, single-cylinder, 7.1bhp, 113cc blue core engine that powers the company’s entire scooter portfolio currently. The engine features roller rocker arm, which, according to the company, contributes in reducing the loss of horsepower and offering improved fuel efficiency.