TVS Mo­tor bets big on its new com­muter mo­tor­cy­cle Radeon

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The new 110cc com­muter mo­tor­cy­cle Radeon from the TVS Mo­tor Com­pany is a unique com­bi­na­tion of sturdy metal build, ro­bust style and plush com­fort. TVS Radeon is tar­geted at the con­fi­dent self-made In­dian man. With the in­clu­sion of this of­fer­ing, TVS Mo­tor Com­pany has ex­panded its ro­bust com­muter mo­tor­cy­cle port­fo­lio with a def­i­nite em­pha­sis on de­vel­op­ing prod­ucts which meet dis­tinct cus­tomer re­quire­ments and cre­ate cus­tomer de­light. TVS Radeon will cater to the seg­ment, which cur­rently ac­counts for 31% of the con­sumer seg­ment in the coun­try.

Be­sidese Radeon, TVS Mo­tor has the 110cc Star City, 110cc Vic­tor mod­els and 100cc Sport in its com­muter mo­tor­cy­cle port­fo­lio. The com­pany says it has in­vested about Rs 60 crore to build the 110cc en­gine plat­form, which also pow­ers Radeon. The 110cc en­gine de­liv­ers peak power out­put of 8.4 PS at 7000rpm and max­i­mum torque of 8.7 Nm at 5000 rpm. TVS Radeon prom­ises a sturdy and re­li­able ex­pe­ri­ence for its cus­tomers, com­plete with a solid body, which is com­ple­mented by a strong steel tubu­lar chas­sis. The spe­cific de­sign en­sures longevity of the mo­tor­cy­cle.

K N Rad­hakr­ish­nan, Pres­i­dent and Chief Ex­ec­u­tive Of­fi­cer, TVS Mo­tor Com­pany said, “TVS Radeon boasts of mul­ti­ple first-in-class fea­tures and us­age-led de­sign, which of­fers strength, com­fort, and style with­out com­pro­mis­ing prac­ti­cal­ity. I am con­fi­dent TVS Radeon will find favour with our con­sumers, who are look­ing for a strong, com­fort­able and durable mo­tor­cy­cle. We are aim­ing to sell 2 lakh units of the new bike in the next 1 year. With an aim to fo­cus on mil­len­ni­als in semi-ur­ban and ru­ral mar­kets.

Vi­nay Harne, Head, New Prod­uct De­vel­op­ment, TVS Mo­tor Com­pany said, the R&D has fur­ther worked upon the 110cc Du­raLife en­gine im­prov­ing ef­fi­cien­cies around per­for­mance (claims class-lead­ing ac­cel­er­a­tion of 0-60km per hour) and fuel econ­omy (69.3ka as per WMTC stan­dards). “The Radeon is built from scratch, de­ploy­ing an all new frame (sin­gle cra­dle tubu­lar with the en­gine as the stressed mem­ber). The frame is op­ti­mised to of­fer a lower seat height de­spite im­proved ground clear­ance. The R&D has given spe­cial at­ten­tion to the seat pro­file, rider pos­ture, han­dle­bar po­si­tion and over­all er­gonomics for best-in class com­fort, han­dling and dura­bil­ity,” Hame said.

Patented SBT

The Radeon mo­tor­cy­cle is equipped with patented Syn­chro­nized Brak­ing Tech­nol­ogy (SBT), a first-in-seg­ment fea­ture, which pro­vides su­pe­rior brak­ing con­trol and min­imises skid­ding thus en­sur­ing safety of the rider. The larger 18 size wheels cou­pled with the Dura Grip tyres pro­vide bet­ter grip and com­fort for the rider. TVS Radeon boasts of the largest cush­ioned seat in the seg­ment, both in terms of length and width. The tele­scopic oil damped front sus­pen­sion to­gether with 5-step adjustable rear hy­draulic shock ab­sorber aid both com­fort and longevity. The mo­tor­cy­cle pro­vides a steady ride boast­ing of a long wheel­base of 1265 mm cou­pled with the high ground clear­ance of 180 mm. The rid­ing ex­pe­ri­ence is made seam­less with a low seat height, self-start and handy func­tional fea­tures like a USB charg­ing spot and con­ve­nient pil­lion grab-rail.

Style, per­for­mance

TVS Radeon has a sta­ble, hor­i­zon­tal, de­sign with stylish chrome as­cents. The pow­er­ful head lamp, with a chrome bezel, is in­te­grated with DRL (Day­time Run­ning Lamp). It houses a long last­ing 109.7cc Dura-Life en­gine, which is de­signed to of­fer a unique clas­sic look with its stylish petrol tank’s ribbed thigh pads, a chrome fin­ished speedome­ter, shock ab­sorber shroud and si­lencer com­bi­na­tion of power and fuel econ­omy.

KN Rad­hakr­ish­nan, Pres­i­dent and CEO & Su­dar­shan Venu, JMD, TVS Mo­tor Com­pany

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