ISUZU launches new mu-X

Isuzu Motors India, a subsidiary of Isuzu Motors Limited, Japan, has launched the new ISUZU mu-X, 7-seater, full-size, premium SUV in Chennai at the newly-opened lifestyle showroom of KUN ISUZU. The new mu-X is built at ISUZU’s state-of-the-art manufacturing plant at SriCity in Andhra Pradesh.

The new mu-X projects a more aggressive stance with its ‘Eagleinspired’ styling and refreshed design at the front and rear of the SUV. The refreshed model of the mu-X now comes with sportier ‘Lava Black’ premium interior upholstery and fine quilted leather seats, making it more desirable in the 7-seater, full-size, premium SUV segment in India. The SUV is now packed with more features on the exterior and interiors with enhanced safety features including 6-Airbags and Hill Descent Control (HDC), addressing the needs of the modern Indian families.

Masanori Katayama, President, Isuzu Motors Limited said, “India is one of the key growth markets for ISUZU and we have made significant progress since we began our operations in 2012. Our products have been very well accepted by the Indian market for its world-class quality, durability and reliability. ISUZU is in the midst of creating a new lifestyle in India with these globally proven vehicles. India-made range of D-MAX and mu-X SUV vehicles will strengthen and add fillip to our export operations and will play an important role, contributing to the future growth of ISUZU.”

The ISUZU mu-X has been gathering a lot of momentum in the Indian SUV market and is gradually becoming a preferred choice for many Indian families, thanks to its sheer space and comfort it offers. The new mu-X is a perfect answer to those who will appreciate the capability and value it offers.