ISUZU launches new mu-X

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Isuzu Mo­tors In­dia, a sub­sidiary of Isuzu Mo­tors Lim­ited, Ja­pan, has launched the new ISUZU mu-X, 7-seater, full-size, premium SUV in Chen­nai at the newly-opened life­style show­room of KUN ISUZU. The new mu-X is built at ISUZU’s state-of-the-art man­u­fac­tur­ing plant at SriCity in Andhra Pradesh.

The new mu-X projects a more ag­gres­sive stance with its ‘Ea­glein­spired’ styling and re­freshed de­sign at the front and rear of the SUV. The re­freshed model of the mu-X now comes with sportier ‘Lava Black’ premium in­te­rior up­hol­stery and fine quilted leather seats, mak­ing it more de­sir­able in the 7-seater, full-size, premium SUV seg­ment in In­dia. The SUV is now packed with more fea­tures on the ex­te­rior and in­te­ri­ors with en­hanced safety fea­tures in­clud­ing 6-Airbags and Hill De­scent Con­trol (HDC), ad­dress­ing the needs of the modern In­dian fam­i­lies.

Masanori Katayama, Pres­i­dent, Isuzu Mo­tors Lim­ited said, “In­dia is one of the key growth mar­kets for ISUZU and we have made sig­nif­i­cant progress since we be­gan our op­er­a­tions in 2012. Our prod­ucts have been very well ac­cepted by the In­dian mar­ket for its world-class qual­ity, dura­bil­ity and re­li­a­bil­ity. ISUZU is in the midst of cre­at­ing a new life­style in In­dia with these glob­ally proven ve­hi­cles. In­dia-made range of D-MAX and mu-X SUV ve­hi­cles will strengthen and add fil­lip to our ex­port op­er­a­tions and will play an im­por­tant role, con­tribut­ing to the fu­ture growth of ISUZU.”

The ISUZU mu-X has been gath­er­ing a lot of mo­men­tum in the In­dian SUV mar­ket and is grad­u­ally be­com­ing a pre­ferred choice for many In­dian fam­i­lies, thanks to its sheer space and com­fort it of­fers. The new mu-X is a per­fect an­swer to those who will ap­pre­ci­ate the ca­pa­bil­ity and value it of­fers.

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