Shell’s new Ad­vance AX7 en­gine oil to im­prove fuel ef­fi­ciency

Auto components India - - STORY - Story by: Gun­jan D. Bi­dani ACI

Trans­fer­ring race track tech­nol­ogy us­able for In­dian roads, Shell Lu­bri­cants In­dia has launched Ad­vance AX7, a semi-syn­thetic, premium 4-stroke mo­tor­cy­cle en­gine oil. Cel­e­brated Mo­toGP Rider of the (Alma) Pra­mac Rac­ing Team, Danilo Petrucci, along with Mansi Tripathy, Coun­try Head, Shell Lu­bri­cants In­dia, un­veiled the new prod­uct from Shell’s port­fo­lio.

The com­pany claims that the Ad­vance AX7 en­hances the mileage of the mo­tor­cy­cle by 3 km/l as com­pared to a premium min­eral oil. Equipped with Ac­tive Cleans­ing Tech­nol­ogy, Shell prom­ises more ef­fi­ciency and bet­ter pro­tec­tion for the en­gine. Apart from aid­ing the longer life of all crit­i­cal parts run­ning in the en­gine, this oil does not de­grade even at high tem­per­a­tures. Shell Ad­vance is made from pure and clear base oil, com­bin­ing with a mo­tor­cy­cle-spe­cific ad­di­tive pack with unique Ac­tive Clean­ing Tech­nol­ogy. It helps to cleanse and keep the en­gine cleaner. A clean mo­tor­cy­cle en­gine helps pro­vide bet­ter ef­fi­ciency, per­for­mance and pro­tec­tion.

About the in­creas­ing en­thu­si­asm among the youth to ride higher ca­pac­ity bikes, Petrucci said, “Us­ing the right lubri­cant is crit­i­cal in en­sur­ing the en­gine health of such bikes. Shell’s in­volve­ment in pre­mier-class mo­tor­cy­cle rac­ing has helped de­velop the Shell Ad­vance lubri­cant range for the road. With the Ad­vance range of en­gine oils, bik­ers glob­ally can ben­e­fit from the cut­ting-edge tech­nol­ogy de­vel­oped on the track. The trans­fer of knowl­edge gained from this ex­pe­ri­ence to Shell’s prod­ucts is cen­tral to the Tech­ni­cal Part­ner­ship with Du­cati, as Mo­toGP pro­vides the most ex­treme test bed for Shell’s prod­ucts. If it’s good for Mo­toGP, it works even bet­ter on roads.”

Tripathy said that “the twowheeler en­gine oil mar­ket in In­dia is con­sis­tently grow­ing at a healthy CAGR of 7.2 per cent as per a Kline & Com­pany 2017 re­port. In line with this growth, we are com­mit­ted to in­no­vat­ing to meet the on-road chal­lenges of bik­ers, and even to sur­pass their ex­pec­ta­tions. With the Shell Ad­vance AX7 10W-30, we want to fo­cus on pro­vid­ing pow­er­ful and ex­hil­a­rat­ing rid­ing ex­pe­ri­ences to bik­ers.”

Gareth Flood, Chief Mar­ket­ing Of­fi­cer, Shell Lu­bri­cants In­dia, said, “The In­dian con­sumers are be­com­ing in­creas­ingly pas­sion­ate about their bikes and are avid fol­low­ers of global rac­ing se­ries such as Moto GP. By bring­ing a Mo­toGP rider to In­dia for launch­ing the AX7 10W-30, we are at­tempt­ing to en­gage more closely with our con­sumers and of­fer prod­ucts ac­cord­ing to chang­ing mar­ket dy­nam­ics and trends. Shell Ad­vance is cen­tral to pow­er­ing Du­cati bikes on the track in ex­tremely test­ing en­vi­ron­ments and this it­self is a tes­ta­ment to its su­pe­rior on-road per­for­mance.”

The re­la­tion­ship with Du­cati be­gan in 1999, sup­port­ing Du­cati Corse in the World Su­per­bike Cham­pi­onship, be­fore join­ing forces to con­test the Mo­toGP World Cham­pi­onship to­gether. The part­ner­ship has since stormed to seven Riders’ World Ti­tles in Mo­toGP (2007) and the World Su­per­bike Cham­pi­onship (1999, 2001, 2003, 2004, 2006, 2008), amass­ing over 150 race wins. Shell claims that Du­cati not only uses Shell prod­ucts on the track, but also chooses Shell Ad­vance Ul­tra mo­tor­cy­cle oil as the first fill for every Du­cati road bike that leaves its fac­tory.

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