PSA Group and Avtec in­au­gu­rate new pow­er­train plant in Ho­sur

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Groupe PSA and Avtec Ltd, a CK Birla Group com­pany, in­au­gu­rated their green­field plant in Ho­sur, Tamil Nadu. This marks the for­mal start of the in­dus­trial setup of this fa­cil­ity, which will man­u­fac­ture and sup­ply tech­no­log­i­cally ad­vanced and eco-friendly pow­er­trains for the global and do­mes­tic au­to­mo­tive mar­kets. The in­au­gu­ra­tion was done by Car­los Tavares, chair­man of the man­ag­ing board, Groupe PSA and CK Birla, Chair­man, the CK Birla Group.

The ini­tial man­u­fac­tur­ing ca­pac­ity of this state-of-the-art plant will be about 300,000 units per year for the trans­mis­sions and 200,000 units of BS-VI-com­pli­ant en­gines. The man­u­fac­tur­ing set up has been com­pleted in a record time of less than 2 years. The plant will man­u­fac­ture gear­boxes in Phase I to sup­port both the In­dia project as well as sup­ply­ing Groupe PSA needs.

The peak in­vest­ment in this man­u­fac­tur­ing set up would go up to Rs 600 crore (around 73m eu­ros) and will gen­er­ate a di­rect em­ploy­ment of around 800 peo­ple. Ad­di­tion­ally, the per­for­mance of the in­dus­trial set-up will be sup­ported by a sig­nif­i­cant level of lo­cal­i­sa­tion to reach the nec­es­sary cost com­pet­i­tive­ness.

Groupe PSA’s chair­man Car­los Tavares said, “We want to be In­dian in In­dia. With this in­au­gu­ra­tion, we have taken an­other crit­i­cal step to­wards the ex­e­cu­tion of our Push to Pass strate­gic plan and com­mit­ment to­wards the In­dian cus­tomers. The qual­ity of the re­la­tion with our part­ner, the CK Birla Group, is para­mount to the suc­cess of our com­mon project, with the cre­ation of a com­plete eco-sys­tem in In­dia.”

Com­ment­ing on the de­vel­op­ment, CK Birla, chair­man, the CK Birla Group said, “We have al­ways striven to evolve with the ever-chang­ing needs of our cus­tomers and part­ners. This part­ner­ship that brings to­gether lat­est tech­nol­ogy from Groupe PSA and the man­u­fac­tur­ing ex­cel­lence of the CK Birla Group is a step in the same di­rec­tion. We are con­fi­dent that this new plant will cre­ate long-term value and ful­fil fu­ture mar­ket needs bet­ter.”

The plant is owned by PSA AVTEC Pow­er­train, a 50:50 JV set up in 2017 be­tween Groupe PSA, France and AVTEC. It ben­e­fits from Groupe PSA lat­est tech­nol­ogy and the CK Birla Group’s en­gi­neer­ing and man­u­fac­tur­ing ex­cel­lence.

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