MRF tops in trac­tor tyre cus­tomer sat­is­fac­tion

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MRF has emerged as No.1 in cus­tomer sat­is­fac­tion in the in­au­gu­ral J.D. Power 2018 In­dia Trac­tor Tyre Sat­is­fac­tion In­dex (TTSI) Study.

MRF per­forms strongly across all four Tyre Per­for­mance-re­lated fac­tors mea­sured in the study, viz. Tyre Dura­bil­ity, Trac­tion/ Han­dling, Ride Qual­ity and Ap­pear­ance. The high­est lead over the in­dus­try is in Tyre Dura­bil­ity, which is also the fac­tor rated high­est in im­por­tance in mea­sur­ing over­all sat­is­fac­tion.

This recog­ni­tion high­lights MRF’s po­si­tion in the In­dian Mar­ket as the most pre­ferred farm tyre brand among the trac­tor own­ers, and as the ‘ Kisan ka Dost’. And it is a tes­ti­mony to the value propo­si­tion which MRF’s prod­ucts of­fer to the cus­tomer.

The study also finds that sat­is­fac­tion with tyres is higher when cus­tomers per­son­ally choose the orig­i­nal brand of tyres in­stalled on their new trac­tors, com­pared to when cus­tomers are not in­volved in choos­ing the brand.

Recog­nis­ing this, MRF of­fers the widest range and choice of tyres to OEMs from its farm port­fo­lio which caters to the en­tire spec­trum of trac­tor mod­els be­ing made in In­dia. MRF also sells tyres in the af­ter­mar­ket through its deal­ers.

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