CEAT India partners Royal Enfield

Tyre manufacturer CEAT Ltd. will supply its Zoom Cruz tyres to the Royal Enfield Interceptor 650. Foraying into the 650 cc segment, the tyre range includes the 100/9018 and the 130/70-18. Averred Amit Tolani, Chief Marketing Officer at CEAT Ltd. “We have a strong relationship with Royal Enfield as bikes like Bullet classic and Himalayan have used our products.” “The foray into the 650 cc segment reiterates our commitment to be the preferred choice of OEMs in India.” CEAT is aiming for growth in the premium tyre segment.