A Citroen take on comfort

New entrant Citroen India has done its homework on passenger comfort. The OEM has identified backache, neck ache and other physical strains associated with driving through research conducted with a sample size of 1801 respondents from 10 cities. Titled ‘Comfortology’, the report according to Roland Bouchara, Senior Vice President, Sales and Marketing, Citroen India draws attention to the comfort or absence of it as a key determinant of the driving experience. A key consideration for road users and vehicle purchasers, the report provides key insights into how and where Indians’ seek comfort. Timed to the launch of Citroen C5 Aircross SUV, it is to reinforce the brand link and commitment to comfort which the company aims to offer through innovative solutions and smart technology. Case in point being the floating engine or the innovative suspension with progressive hydraulic cushions.