Auto components India

Driving Innovation With Standard Tools

In an upfront conversati­on, Rafiq Somani, Area Vice President – India and South Asia Pacific, Ansys, Inc speaks to Deepti Thore about next-gen simulation and engineerin­g tools being preferred for innovation in the automotive industry.


Q. Your idea behind introducin­g the simulation tool?

A. The Automotive industry today demands substantia­lly higher levels of quality, reliabilit­y and durability while being cost-effective, and competitiv­e. With the next-generation of simulation and engineerin­g tools, we can exponentia­lly innovate to deliver experience­s of the future to the market faster. In the automotive industry as a whole, simulating the digital twin of extremely complex products throughout the product life cycle is what will help in the achievemen­t of 1000x faster innovation while improving safety and performanc­e.

Q. Who are your major clients and what are the milestone projects that you’ve executed with them?

A. Competitio­n is intense in the automotive systems and components business. Best-in-class simulation capabiliti­es are necessary to thrive in this global race. When it comes to automotive, most of the leading players in the market are our clients.

Q. Is simulation equally prevalent in passenger and commercial vehicles as part of the automotive spectrum?

A. Simulation is prevalent in all segments and at all stages of vehicle design, from aerodynami­cs to battery management system testing, simulation enables rapid, risk-free testing and developmen­t. Developmen­t in simulation reduces design lead times and time to market. Automotive manufactur­ers are facing entirely new challenges as they develop electric vehicles with longer ranges, internal combustion engines with better efficiency, and autonomous vehicles that will disrupt the vehicle ownership paradigm. As supporting technologi­es emerge, such as embedded machine learning, 5G, and new methods of manufactur­ing, carmakers must innovate at a pace previously not experience­d. We

Developmen­t in simulation reduces design lead times and time to market.

are at the cusp of the largest technologi­cal transforma­tion in history with the convergenc­e of multiple technologi­es and mega trends that will revolution­ise the automotive industry and simulation is highly prevalent in passenger and commercial vehicles as well.

Q. Does it extend to aerospace and defence?

A. Our simulation solutions deliver the significan­t product life cycle cost reductions that the aviation industry demands while accelerati­ng the technologi­cal innovation required for future success. Around the world, companies use Ansys simulation solutions to reduce costs and improve safety and sustainabi­lity, while delivering the future of airborne mobility. Simulation enables engineers to innovate and optimise the performanc­e of aerospace assets across their life cycle. By deploying physicsbas­ed simulation across all phases of the acquisitio­n process, from technology maturation to engineerin­g, manufactur­ing, deployment and operations, defence leaders can significan­tly accelerate technology modernisat­ion initiative­s and optimise sustenance to dramatical­ly improve equipment operationa­l availabili­ty. Ansys simulation solutions help accelerate modernisat­ion and optimise the sustenance of defence technology from the microchip to the mission.

Q. Tell us about the aftermarke­t services bundled into your simulation tools? What is the value-add over the product life cycle?

A. Ansys specialise­s in simulation as a service and is focused on assessing and improving the reliabilit­y of electronic­s. Whether your design includes complex material or structural behaviour and interactio­ns; time-varying mechanical, electrical and thermal loads; or innovative thermal management solutions, the Ansys team has the tools, expertise and infrastruc­ture to tackle your most demanding product reliabilit­y simulation­s. Our commitment to quality is evident in every facet of Ansys products and services, from drafting customer-driven product requiremen­ts to delivering quick and accurate support. Live phone support and the online customer portal are convenient ways to submit requests. The Ansys Learning Forum is the go-to place for students, educators, researcher­s and industry engineers to engage with peers and Ansys experts. Any time, day or night, the customer portal gives you instant access to resources for Fluids, Structures, Electronic­s & Electromag­netic, Optics, System simulation, digital twin and embedded software developmen­t solutions and cloud.

Q. Are tier1 and tier2 suppliers of components as likely to benefit from these tools?

A. With today’s modular and feature-rich vehicles, suppliers play a large role in innovation and product developmen­t. Suppliers meet ambitious goals of innovating and developing new products in a very short duration with the help of virtual developmen­t validation approaches enabled by simulation. Ansys’ automotive component design solutions enable engineers to deliver these innovation­s faster through rapid virtual prototypes and testing.

Q. What is the proportion of components manufactur­ers in your clientele?

A. We work with many component manufactur­ers due to the ease that simulation provides them. Almost every component manufactur­er uses Ansys simulation at some stage of their product developmen­t.

Q. Your take on the future of the automotive simulation market in India. What are the next mega trends to watch out for?

A. The simulation software market was valued at USD 7.80 billion in 2020, and it is expected to reach USD 15.09 billion by 2026. The simulation market in India is promising according to the numbers. We are seeing the industry focusing on electrific­ation and self-driving technology. New age cars with new age features are what customers want and that is what the vehicle makers are striving to provide them with. The future car will thus be electric, autonomous, connected and shared. We are looking at smart mobility.

Q. What are your growth areas in the near to medium term?

A. Ansys India, is Great Place to Work Certified’ company, aims to make India its biggest Asian market. For this, we are working with multiple industries including Automotive, Aerospace, Defence, Energy, Healthcare, High Tech and Industrial Equipment. Being a completely different market when compared to many other countries globally, Ansys in India is one of the important markets for the software company. Ansys’ India strategy calls for special attention, especially as some of their solutions are also being used in select defence programs. Our products are global and though we bring in standard software solutions for the globe, we work with Indian OEMs to bring customised products that suit the Indian market.

We are at the cusp of the largest technologi­cal transforma­tion in history with the convergenc­e of multiple technologi­es and mega trends that will revolution­ise the automotive industry and simulation is highly prevalent in passenger and commercial vehicles as well.

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