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INDIA’S FIRST premium chopper- motorcycle­s pecific brand, Avantura Choppers has launched its first ever pair of models, called the Rudra and Pravega. With engines displacing 2,000cc, these made-to-order machines were made available for pre-booking at the India Bike Week. Almost every aspect of the motorcycle can be personalis­ed for its rider. The production models will be fully certified by the ARAI at the time of delivery. The motorcycle­s are priced at Rs 23.9 lakh for the Rudra and Rs 21.4 lakh for the Pravega (ex-showroom).

Avantura Choppers has roped in legendary designer Kevin Alsop (Founder of Big Bear Choppers, USA) as the Chief Design Engineer of the brand. Kevin, considered a ultimate global authority on choppers, has designed the Rudra and Pravega to create the original chopper experience for Indian riders, considerin­g every detail to suit local riding conditions. Avantura Choppers, the newest motorcycle brand from India, has set-up strategic partnershi­ps with global manufactur-ers like S&S Engines, Beringer braking systems, Primo suspension­s, Mustang seats, Kellermann lights and Avon tires to be OEMs for their world-class product line.

The brand name originates from the words Avanindra and Tura in Sanskrit. Both Rudra and Pravega have been specially crafted with similar base design engineerin­g, giving Indian motorheads the best-in-class chopper experience. Rudra means ‘the ultimate roar’ and signifies a raw enchanting power, signified with its imposing road presence. Drawing from the words ‘Pravah’ and ‘Vega’ in Sanskrit, Pravega stands for ‘a tryst with the wind’.

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 ??  ?? (L-R) Vijay Singh, co-founder and CRO, Gaurav A Aggarwal, founder and CEO and
Amitabh Biswas, founding partner and
CMO with the Rudra
(L-R) Vijay Singh, co-founder and CRO, Gaurav A Aggarwal, founder and CEO and Amitabh Biswas, founding partner and CMO with the Rudra

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