Curbing drunk driving
JOHNNY WALKER launched a new initiative in India last month called The Journey. Its main aim was to teach drivers about the dangers of drinking and driving. Also, encouraging people in India to #JOINTHEPACT with Mika Häkkinen, the company’s global responsible drinking ambassador and twotime Formula One World Drivers’ champion. Häkkinen drove around with contest winners in Mumbai and selected guests in Gurugram in the Caparo T1 supercar while educating them to never drink and drive.
Johnny Walker The Journey places great importance on Responsible Drinking and #JOINTHEPACT has been spearheaded by Mika Häkkinen for 10 years. In India, one road accident occurs every four minutes – and it is estimated that 1.5 per cent of road traffic accidents and 4.6 per cent of fatalities are due to drink driving.