Of new sedans and su­per pro­to­types

Auto Today - - Editorial - Yo­gen­dra Pratap Edi­tor yo­gen­dra.pratap@in­to­day.com @Yo­genPratap


two com­pa­nies that have tasted suc­cess only i n bits and pieces in the In­dian au­to­mo­tive mar­ket are try­ing to get their am­bi­tions back on track with two ex­cit­ing launches. Ford i s go­ing back to its roots and us­ing a cam­paign sim­i­lar to the one it first used for the Ikon—its first hit in

In­dia, em­pha­sis­ing on the fun and per­for­mance as­pects of the Freestyle to get buy­ers en­thused. The other com­pany that is try­ing des­per­ately to woo mass mar­ket suc­cess is Toy­ota and with the Yaris, it’s hop­ing that it will be tak­ing the num­ber one spot in this seg­ment.

Both these cars are good but whether they can make a big dent to the top cars in these seg­ments re­mains to be seen. The big three, Maru­tiSuzuki, Hyundai Mo­tor In­dia and Honda Cars In­dia are too well trenched and have re­ally good prod­ucts. We drove both of them days be­fore their launch and are bring­ing our im­pres­sions to you in this is­sue.

We also drove the 2nd gen­er­a­tion Amaze and dis­cov­ered that in­stead of cost cut­ting mea­sures that Honda has been re­sort­ing to in the past, the new Amaze seems to be an im­prove­ment all around (even though some have ex­pressed a dis­like for its looks). With CVT au­to­matic op­tions avail­able, our first drive re­port shows that it is poised to be a win­ner.

Apart from these new cars, we have the first drive of the Nexon in its AMT guise, first drives of a slew of ve­hi­cles from JLR in­clud­ing the new Ve­lar in In­dia, the new Range Rover and Range Rover Sport in the UK and the F-type SVR.

We also have an ex­clu­sive first drive of the Fer­rari 488 Pista pro­to­type even be­fore its global me­dia drive and Euro­pean launch and we go deep into the heart of the su­per car to dis­cover what makes it spe­cial.

That’s not all. For die hard Maruti-Suzuki fans look­ing to buy a hatch­back, we an­swer the sim­ple yet per­ti­nent ques­tion– whether you should opt for the Baleno or Swift? Which of these is a bet­ter choice?

En­joy an­other packed is­sue of AUTO TO­DAY and till next month, keep watch­ing our show on IN­DIA TO­DAY TV and drive and ride safe!

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.