ŠKODA marches on with its 2.0 plans

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EVER SINCE Czech au­tomaker Skoda an­nounced its In­dia 2.0 plans that we have re­ported to you in the last is­sue, Skoda has been re­lent­lessly try­ing an image makeover of sorts with it post sales cus­tomer care ser­vice and over­all cus­tomer ex­pe­ri­ence. The com­pany will con­tinue to of­fer its the fouryear ser­vice care that ni cludes a four year war­ranty, road side as­sis­tance and an op­tional main­te­nance pack­age. Also tak­ing into con­sid­er­a­tion the im­por­tance of stay­ing con­nected, the com­pany has also in­tro­duced an AI-en­abled chat bot on its web­site. On the ser­vice front, iSer­vice has en­abled a tablet-based stan­dard­ised ser­vice con­sul­ta­tion process. A shu to sh D ix it, direc­tor sales, ser­vice and mar­ket­ing, Skoda said, “We are fo­cus­ing on strength­en­ing the brand in In­dia. The trans­for­ma­tion of our sales and ser­vice fa­cil­i­ties en­vi­sioned to pro­vide an en­hanced cus­tomer ex­pe­ri­ence is rated pos­i­tively by our cus­tomers, dealer part­ners, and sales and ser­vice per­son­nel. Our 4 year ser­vice care pack­age is a unique of­fer­ing crafted with a sin­gu­lar pur­pose, to make own­ing a Skoda ve­hi­cle has­sle free and a pleas­ant ex­pe­ri­ence.”

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