VW REBOOTED
Volkswagen is alls ettore invent itself herein India with not just a slew of modern SU Vs, but also a bar rage of measure stoup the an teas far asfd SUV bl bf hf sales and service is concerned
The moment you say Volkswagen, the first thing which springs to mind are tough cars built to last. However there is more to the brand than just building cars to last a lifetime or more. Volkswagen is all set to reboot itself in India with a slew of new SUVs. The company has already launched the Tiguan, the Tiguan AllSpace and even the ravishingly beautiful T-Roc. But the one which makes all the difference is the youthful new Taigun which comes to town very soon. It’s no longer VW but SUVW! But to match up with that youthful demeanor, VW is also busy reinventing itself at ground level. How? Let’s find out.
The first thing the brand is busy doing is to reinvent the dealership experience by infusing modern technology and design. New age VW dealerships will come with digital displays and instead of age old techniques, customers can go through various features of the cars using tablets and monitors. The overall design of the dealerships has also seen a transformation with vibrant colours used inside to mesmerize the customer. Going by the current scenarios every dealership follows strict social distancing norms and sanitization so that the customer can feel safe within the confines of the space.
But having a look at the car itself is one thing, buying it is another. Hence VW has decided to go digital right from the word go. Customers can now check various aspects of purchase sitting in the comfort of their homes or offices. This includes a unique feature where the customers will
be able to go through a price configurator and also check the availability of their preferred Volkswagen vehicle. This allows the customer to plan the purchase better. Adding to it is the fact that the customer can also book the vehicle online. For the upcoming Volkswagen Taigun, the brand has created an exclusive Taigun Squad and prospective and current customers can join the same through WhatsApp for business in order to receive first and latest updates on the SUV before the rest of the world.
VW also understands that it is not just selling cars it is interested in but also providing an excellent ownership experience. With that thought the company is progressing forward in creating a very different realm of service initiatives. The priority is to start off with low cost of ownership. Thanks to the fact that the new and soon to be launched VW Taigun has seen up to 95 per cent localization, the cost of ownership has also been tailored to be as low as possible. Cost of spares are all set to be affordable and even cost of service is kept at par with the competition if not below. A slew of other innovative measures include WhatsApp for Business service which has been introduced under Volkswagen India’s Sarvottam 2.0 initiative, which focuses on being accessible across brand, product, network, people, information and services. The customer experience program imbibes the brand’s philosophy of being ‘Accessible, Young and Aspirational’.