Nexa sells over 1.4 million cars in 6 years
MARUTI SUZUKI’S premium retail network, Nexa, completed six years of operation last month. On July 23, 2015, the company kicked off its new premium retail strategy while preparing for the official launch of its first Nexa model- the S-Cross- on August 5, 2015. Since then, the carmaker launched four other models via Nexa- the Baleno, Ignis, Ciaz and XL6. Six years later, it can be seen that the differentiating sales strategy has paid off handsomely, what with the company notching sales of over 1.45 million units- 14,59,368 units- with nearly 50 per cent of these cars bought by under 35-year-old customers. What’s more, Nexa has a very high percentage of first-time buyers – 1 million in six years as nearly 70 percent of its total sales or 10,21,557 units. From 40 outlets at the time of the S-Cross’ launch, Nexa now has over 380 showrooms in 234 cities across the country. This has ensured ample reach in the farthest regions of India – in fact, rural India is warming up to Nexa. Maruti Suzuki, which recently notched the milestone of 5 million sales from rural India, sees strong demand from town and country for the Baleno – its best-selling Nexa model.