HDFC Credila’s strategy for the millennials

HDFC Credila has crafted a value proposition for students of each segment by educating them about various elements of higher education, connecting them with fellow students in their chosen destination country, connecting the entire ecosystem with students and creating access for students to connect with these stakeholders who add value to students during their life cycle of higher education.

The company says it focuses on building trust and respect in the student community by making credible information available to them and offering education loan services if they meet relatively stringent credit criteria of the company. It has noticed that students are searching for quality and credible information. They want to learn from fellow students, know about the trends in the sector, about their learnings while going through the process of admission etc. The company therefore curates a lot of this information in the form of videos, articles, infographics, e-books and experiences shared by students studying overseas, etc.

The company is getting outstanding response to this content, specially that which shares the experiences and guidance by other students who have gone through this process of admission and choosing the destination of study in the past.

The company uses both online and traditional platforms to engage with students - online webinars/ Facebook Live events or physical seminars or loan desks/melas. But, over a period, it says the use of digital media is growing and digital and social media platforms are the preferred medium to absorb information by the millennials.