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Banking Frontiers - - Contents -

cy­cle. One sat­is­fied cus­tomer through word of mouth mar­ket­ing com­mu­ni­cates to the com­mu­nity and we get ad­di­tional cus­tomers in turn.

What is your off­line and online busi­ness ra­tio? Who are your off­line and online part­ners for sell­ing home fi­nance prod­ucts?

Our busi­ness model in­volves ‘touch and feel’; our cus­tomer en­quires dig­i­tally, and the ful­fil­ment hap­pens phys­i­cally. For our cus­tomer seg­ment, phys­i­cal pres­ence is a mat­ter of trust, there­fore some of our busi­nesses might come from in­ter­me­di­aries, but largely it is a com­mu­nity led busi­ness. Pub­lic­ity and word of mouth are the pri­mary source of cus­tomer ac­qui­si­tion and we don’t have any dig­i­tal part­ners. In the fu­ture, we will work on cus­tomer ac­qui­si­tion sys­tem for online and com­mu­nity sell­ing.

What are your ex­pan­sion plans for 2020? What new prod­ucts do you plan to launch?

We have an ex­tremely se­cured SME lend­ing busi­ness, hos­ing fi­nance busi­ness and par­ent level as­set-based fi­nanc­ing busi­ness which is into truck and lorry fi­nance. We are mak­ing sure that our cus­tomer gets pro­tected through in­sur­ance, be it life or gen­eral. If the reg­u­la­tor al­lows us, we will in­tro­duce fi­nan­cial sav­ings or mi­cro sav­ings prod­ucts for our cus­tomers through ap­pro­pri­ate tie ups.

In most of the af­ford­able hous­ing fi­nance com­pa­nies, 70% of their busi­ness comes from 2-3 states. But we have pres­ence in the 11 states, and we will con­tinue to deepen our pres­ence in th­ese states.

Which tech­nolo­gies are you fo­cus­ing in 2020?

In 2020, we will in­tro­duce dig­i­tal loan orig­i­na­tion sys­tem, which will be in­stalled in the BYOD de­vices of the front-end of­fi­cers and back­end team for su­pe­rior busi­ness de­ci­sion. We will in­te­grate our chan­nel part­ners and their por­tals. For the credit de­ci­sion model, we have adopted logic re­gres­sion tech­nique which helps us in de­ci­sion mak­ing. The in­te­gra­tion of APIs will pro­vide live data sources, scor­ing, sta­tis­ti­cal sciences and re­gres­sion tech­nique in our busi­ness mod­els.

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