Banking Frontiers

Mobile apps seek new technologi­es

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BFSI companies are focusing on advanced technologi­es to develop nextgen mobile applicatio­ns:

It is only innovative technologi­es t hat c a n hel p c o mpanies s t a y relevant and competitiv­e in today’s highly competitiv­e consumer market. BFSI companies are working on key technologi­es like fingerprin­t recognitio­n for secure login, personaliz­ed messaging for app users, chatbot proficient in regional Indian languages to be able to converse with rural/semi urban customers, etc. The use cases of these technologi­es have been designed after thorough study of customer feedback and reviews that the companies receive constantly from various channels.

Akhil Handa speaks about how security systems are integrated with the underlying technology of the operations of the bank. “We have integrated biometric authentica­tion feature based on face recognitio­n in the recent release. We are also in the process of integratin­g chatbots, leveraging AI and NLP, app analytics, etc, for enhancing customer experience.”

 ??  ?? Tina Singh observes that customers in Patna, Pune, Lucknow, Indore and Hyderabad have been the most active ones on the app
Tina Singh observes that customers in Patna, Pune, Lucknow, Indore and Hyderabad have been the most active ones on the app

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