Mobile apps seek new technologies
BFSI companies are focusing on advanced technologies to develop nextgen mobile applications:
It is only innovative technologies t hat c a n hel p c o mpanies s t a y relevant and competitive in today’s highly competitive consumer market. BFSI companies are working on key technologies like fingerprint recognition for secure login, personalized messaging for app users, chatbot proficient in regional Indian languages to be able to converse with rural/semi urban customers, etc. The use cases of these technologies have been designed after thorough study of customer feedback and reviews that the companies receive constantly from various channels.
Akhil Handa speaks about how security systems are integrated with the underlying technology of the operations of the bank. “We have integrated biometric authentication feature based on face recognition in the recent release. We are also in the process of integrating chatbots, leveraging AI and NLP, app analytics, etc, for enhancing customer experience.”