SBI General Insurance creates a unique video clip

SBI General Insurance has always believed in Gender Equality, Diversity and Inclusion and as part of its Women’s Day campaign, the company conceptualized and created a unique video that included real life characters - women employees across teams and from various levels, asserting different values that they stand for. Each of these women is a role model and represents many other women in the company who affirm similar core values. The company displayed true inclusive spirit by honouring these strong, inspiring women in a video, encouraging other women across the country to rise to the zenith of their careers, in every possible aspect.

The company has of 18% of it total staff strength as women and 18% women in leadership positions as well. This number is much higher than the average male-female ratio in most organisations. The company’s strong emphasis on Diversity and Inclusion can be seen in its Vividh program, which strives to bring employees with different professional expertise together under one umbrella, irrespective of their economic status, age, ethnicity and religion. Most importantly, the program stresses on gender equality, encouraging more and more women and even members from different gender preferences, to be a part of the company. The Vividh program and the Women’s Day video essayed the strong message that the company is willing to lead from the front and to ensure true gender equality, diversity and inclusion is achieved in the country.