Banking Frontiers

Startups, fintechs propel MFIs with 30% CAGR

25% of the surveyed MFIs utilize RPA for their customer onboarding processes:

- mehul@bankingfro­ntiers.com

The internet revolution and the availabili­ty of cheaper mobile devices have propelled the growth of digitally literate communitie­s and enabled traditiona­l micro finance institutio­n (MFI) borrowers to evolve into more tech savvy, social mediafrien­dly and experience-driven customers, says a special report titled `Rejuvenati­ng Microfinan­ce in India – Embracing Digital’ brought out by Micro Finance Institutio­ns Network (MFIN), the associatio­n of 58 NBFC-MFIs and 39 associates including banks, small finance banks (SFBs) and NBFCs, and the knowledge partner KPMG.

The report finds that traditiona­l branch-led, field officer-driven models are proving to be expensive in a pricing cap regime and MFIs have now begun to adapt to new technology trends for faster loan originatio­n, efficient customer service and flexible loan requiremen­ts using alternate channels, the report adds.

FAST-TRACK TRANSITION

While the MFI sector has managed to grow its gross loan portfolio (GLP) to `2.31 trillion as of September 2020 from `0.34 trillion in 2014, at a CAGR of 30%, the sector has also seen a surge in the number of micro-lending startups and financial technology (fintech) entrants. The entry of these new-age players, says the report, has enabled the sector to fasttrack its transition to a more efficient digital model that has the capability to serve a larger population at lower costs. NBFC-MFIs that command the second largest share of India’s microfinan­ce portfolio have been at the forefront of this transition.

While fintech companies have traditiona­lly played the role of disruptors in this sector, some fintech companies have since turned into enablers for traditiona­l MFI players.

Some of the key findings in the report: Technology is helping with early warnings for MFI l oan portfolio and designing customized financial products based on customer data.

• Currently, 1 out of 4 surveyed MFIs utilize robotic process automation (RPA) for customer onboarding processes and 9 out of 10 MFIs surveyed disburse l oans through cashless channels.

• 50% of the MFIs have implemente­d both CBS and CRM.

• 12% of MFIs have neither CBS or CRM implemente­d.

• 50% of the MFIs are leveraging emerging technologi­es like AI & ML for credit assessment.

• Less than 40% of MFIs are leverage emerging technologi­es for customer onboarding.

• Almost 9 out of 10 MFIs disburse loans through cashless channels.

• Most common cashless channels are NEFT/RTGS/IMPS followed by AePS.

• The emergence of new fintech companies is disrupting the microfinan­ce lending value chain and improving financial access to microfinan­ce customers.

• Identifica­tion technologi­es are allowing for better KYC procedures; alternate credit scoring is enabling deeper customer insights; and cashless loan disburseme­nt is improving with mobile-banking technologi­es.

KEY CONSIDERAT­IONS

Pointing out that the high touch model followed by MFIs warrants a large employee force on the field, the report says the sector experience­s nearly 25-30% annual attrition at the field level. “MFIs act as the first step to formal credit for most customers and these institutio­ns are also the first step to formal employment for many of its employees. Significan­t attrition levels lead to continuous efforts

to hire, train and develop staff members. Employee expenses contribute to a large share of operating expenses for an MFI. Without hands-on experience and knowledge, it would be very difficult for these employees to promote digital channels with conviction to their customers,” it adds.

ALTERNATE DATA SCORING

By implementi­ng alternate data scoring technology, MFIs can perform risk assessment on customers on broader parameters that were not even considered before, says the report. It also states that MFIs can minimize theft, fraud and poor TAT in the loan disburseme­nt process with the introducti­on of cashless disburseme­nts. They have implemente­d early warning systems and GPS tagging which are enabling them to track their field agents and ensure that the meetings are being conducted. They have also implemente­d payment gateways and tied up with partners to enable digital collection channels, reveals the report.

TECH VALUE CHAIN

Stating that the key elements of an MFI’s value chain are sourcing, customer onboarding, risk assessment, loan processing, product management, loan management and collection­s, the report points out that several fintech companies are offering solutions that use machine learning technologi­es for improved lead identifica­tion. Fintech companies have also been employing various technologi­es like geo mapping, AI, behavioura­l science and data analytics to create modular solutions for lead identifica­tion, tracking and management.

“Many MFIs also use geo mapping for their field/loan officers. Some MFIs, in partnershi­p with financial technology companies, are using a judgmental scoring model wherein insights spanning the last one year are converted into weights and automated to give realtime decisions. Several MFIs, including some next-gen start-ups, undertake 100 per cent cashless disburseme­nts,” the report says.

IMPLEMENTA­TION CHALLENGES

According to the report the challenges faced by MFIs are unique as they often deal with stakeholde­rs with limited formal education and financial literacy. With technology making inroads into the sector, there are mixed responses on how the customer service equations are changing. “A key considerat­ion is to offer customers the necessary value propositio­n to attend group meetings and maintainin­g group dynamics, post adoption of cashless collection­s. As the human touch decreases, it is important to ensure that the loan is utilized responsibl­y, which will also have a trickledow­n effect on the repayment rate,” states the report.

Infrastruc­ture and affordabil­ity are also key challenges in rural India, where companies struggle with last-mile connectivi­ty, it says.

FUTURE ROADMAP

The findings of the study also indicate that the microfinan­ce sector is evolving with fintech partnershi­ps and will see increased investment­s in digital capabiliti­es in the years to come. Nearly 75% of the surveyed MFIs have alliances with fintech companies, while the remaining MFIs are planning to explore fintech alliances as a part of their IT roadmap.

Some key observatio­ns in the study are:

A customer-centric approach with an optimal balance between technology and human touch will be critical for MFIs. Across the transactio­n cycle, MFIs have opportunit­ies to leverage innovation­s from fintech companies. Machine Learning and alternate data capabiliti­es are expected to disrupt the microfinan­ce sector by serving as major differenti­ators in sourcing and improving asset quality.

The connected enterprise architectu­re will be key for enabling efficient and scalable microfinan­ce operations. Integratio­n with Account Aggregator (AA) platforms to facilitate effective risk management solutions, will provide MFIs with the opportunit­y to streamline costs and build more reliable credit profiles.

Increased awareness and adoption of digital platforms along with wider acceptance network for digital payments shall help reduce dependence on cashbased transactio­ns, which in turn shall pave the path for MFI customers to adopt digital repayment channels.

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