Banking Frontiers

New brand identity for Central Bank of Oman

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The Central Bank of Oman has a new brand identity, which is aimed at better reflecting its role in Oman’s economic sector. The renewed CBO brand reflects its role, aspiration­s and its core mandate through which the organizati­on seeks to promote the well-being of the banking and financial sector in the country, and thereby contribute to enhancing the prosperity and the overall economic developmen­t of the Sultanate. As part of the brand makeover, the new logo will have 2 significan­t elements - an icon featuring drawings and motifs and a wordmark comprising the name of the organizati­on in Arabic and English lettering. The National Emblem of the Sultanate features at the center of the icon, which is surrounded by motifs derived from the Omani banknotes issued previously, vis-à-vis the 20 Rial banknote issued commemorat­ing the 40th National Day and the 50 Rial banknote issued commemorat­ing the 50th National Day (6th issue).

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