New brand identity for Central Bank of Oman
The Central Bank of Oman has a new brand identity, which is aimed at better reflecting its role in Oman’s economic sector. The renewed CBO brand reflects its role, aspirations and its core mandate through which the organization seeks to promote the well-being of the banking and financial sector in the country, and thereby contribute to enhancing the prosperity and the overall economic development of the Sultanate. As part of the brand makeover, the new logo will have 2 significant elements - an icon featuring drawings and motifs and a wordmark comprising the name of the organization in Arabic and English lettering. The National Emblem of the Sultanate features at the center of the icon, which is surrounded by motifs derived from the Omani banknotes issued previously, vis-à-vis the 20 Rial banknote issued commemorating the 40th National Day and the 50 Rial banknote issued commemorating the 50th National Day (6th issue).