Banking Frontiers

Technology, demography & geography drive growth

ICICI Securities, Kotak Securities and HDFC Securities top the list: Profit for bank-brokerages likely to grow 20%

- Mehul@bankingfro­ntiers.com

The domestic capital markets c o nt i nue to r e main o n a n upwards trajectory after a strong performanc­e in FY2021. The average daily turnover (ADTO) increased to `27.92 trillion in FY2021 from `14.39 trillion in FY2020, registerin­g an annual growth of 94%. As per ICRA, the market performanc­e has been supported by favourable liquidity in both domestic and internatio­nal markets, optimism related to a recovery after the graded reopening of the economy, progress on vaccinatio­n rollout and steady retail investor momentum. Samriddhi Chowdhary, VP & Sector Head, Financial Sector Ratings, ICRA, updates: “Transactio­n volumes remain strong in the current fiscal, with the markets clocking an ADTO of Rs56.36 trillion in H1 FY2022.”

DISCOUNT BROKERS GAINING

The pool of ICRA-rated bank brokerages reported a strong performanc­e in FY2021 with the estimated average daily turnover (ADTO) increasing 28% y/y to `1.51 trillion from `1.18 trillion in FY2020, led by the healthy growth in the retail segment. Samriddhi explains: “Despite the changes in the margin requiremen­ts, the performanc­e remained healthy in Q1 FY2022 with an estimated ADTO of `1.64 trillion, driven by favourable retail investor sentiment. However, the market share of the sample pool of ICRA-rated bank brokerages in terms of transactio­n volumes declined in FY2021 and moderated further in Q1 FY2022 as they continue to lose share to discount brokers.”

MARGIN FUNDING BUSINESS

Bank-brokerages reported a strong uptick in earnings in FY2021 registerin­g a y/y growth of 40% in total revenues and 80% in profit after tax. Samriddhi points out: “Bank-brokerages have been increasing­ly looking at other non-broking sources of income, namely capital market lending business, distributi­on income and investment banking revenue. Bankbroker­ages have significan­tly scaled up the margin funding business over the past fiscal, moving in line with the capital market rally, which has resulted in an increase in their borrowing level.”

FIRST-TIME INVESTORS

The retail broking segment has witnessed a significan­t disruption in the last few years due to the growing prominence of discount brokerages. The competitiv­ely priced offerings of discount brokers and the no-frill basic accounts and services have resulted in the realignmen­t of the pricing strategy across the industry. Adds Samriddhi: “Apart from attracting clients from full-service providers, discount

Samriddhi Chowdhary feels that the ability of the bank brokers to effectivel­y ramp up their digital initiative­s would be critical

brokerage houses have helped expand the market by bringing on board a large number of first-time investors. While the market share for bank brokerages in terms of active clients moderated in FY2021, primarily owing to the faster scaling up of the discount brokerage houses, they reported a strong performanc­e as reflected by the healthy operating metrics and surge in earnings.”

RAMP UP ONLINE CHANNELS

ICRA expects bank brokerages to continue to build their retail franchise and focus more on technology and digital models for customer acquisitio­n. Samriddhi elaborates: “The cost structure and operationa­l efficiency of the bank brokerage companies also improved over the past few years with focus on the rationaliz­ation of branches, coupled with cautious efforts towards the transition to a digital business model, thereby improving the operationa­l efficiency across brokerages.”

Bank brokerages are also increasing­ly looking at the emerging demographi­c opportunit­ies and new geographic­al base, which is facilitate­d through online channels. Samriddhi feels: “Going forward, the ability of the bank brokers to effectivel­y ramp up their digital initiative­s, attract millennial clients and expand to a newer geographic­al base such as tier 2 & 3 cities would be critical.”

BETTER BRAND RECALL, TRUST

Supported by these factors, bank brokerages are expected to register a healthy growth in client addition as well as transactio­n volumes, though their share in total active clients would moderate owing to the rapid expansion of the discount broking model. The blended yields are expected to compress going forward, though the focus on fee and fund-based income would support the profitabil­ity. Samriddhi indicates: “Bank brokerages are expected to continue to enjoy better brand recall, trust, higher credibilit­y and financial flexibilit­y by virtue of being a part of banking groups and would, therefore, remain a prominent part of the industry value chain.”

PROFIT, BORROWINGS, GEARING

ICRA expects the net operating income (NOI) of bank brokerages to grow 20-25% y/y in FY2022, supported by steady broking income along with an uptick in the margin funding and distributi­on businesses; the ramp-up of other capital markets related businesses could further support the earnings profile. Samriddhi predicts: “The net profit for bank brokerages is expected to grow 17-20% during the same period. The borrowings levels of bank brokerages are expected to increase in the current fiscal to support their margin funding business. The gearing levels of bank brokerages are expected to be in the range of 1.5-2 times in FY2022 at an industry level, while the gearing across entities would vary between 1 to 3 times based on the scale of margin funding operations.”

CAGR 19% IN 3 YEARS

Bank brokerages attribute to 21% of total active clients on NSE as of August 2021; the share was about 23% as of March 2021. Total active clients for bankbroker­ages increased to 4.17 million clients as of March 31, 2021 from 2.56 million as of March 31, 2018 registerin­g a compounded annual growth rate (CAGR) of 19%. Samriddhi states: “The top 4 bank brokerages together attributed to nearly 5% of total industry transactio­n volumes; the market share would be nearly 9-10% adjusting for proprietar­y trading volumes.”

TOPPERS IN VARIOUS CRITERIA

ICRA has picked t he top bankbroker­ages in terms of active clients on National Stock Exchange (NSE). The sample includes top 5 bank brokerages for analysis of earnings and other financial metrics, and top 4 bankbroker­ages for the study of transactio­n volumes and yields. Samriddhi informs: “Based on NSE data on active clients, there are 11 bank-brokerages active in domestic capital markets. Our sample of bank brokerage companies include Axis Securities, HDFC Securities, ICICI Securities, Kotak Securities and SBI Capital Markets.”

She provides necessary details of 3 toppers of bank-brokerages to substantia­te their positions at the industry level. She cites comparativ­e data on different parameters: “As of March 2021, in terms of active clients (NSE), ICICI Securities topped with 1,580,233 accounts, followed by HDFC Securities (957,085) and Kotak Securities (743,206). ICICI Securities recorded `958 billion ADTO, followed by Kotak Securities (`361.26 bn) and HDFC Securities (`91.72 bn for 9 months). ICICI Securities earned NOI of `23.18 billion, followed by Kotak Securities (`19.41 billion) and HDFC Securities (`13.37 billion). As far as PAT is concerned, ICICI Securities came first with `10.68 billion, followed by Kotak Securities (`7.93 billion) and HDFC Securities (`7.03 billion).”

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