Banking Frontiers

Consumer Interactio­n – A repository of case studies

Chief People Officer of Fincare SFB Pankaj Gulati gives the bank’s perspectiv­e on employee learning:

- Ravi@glocalinfo­mart.com

Ravi Lalwani: How is the bank collecting these learning and spreading them upwards and sideways”?

Within the daily rhythm of employeecu­stomer interactio­ns lies a symphony of insights that help build the knowledge repository of the organizati­on. Harnessing this wisdom is not nice to do but a must. In any corporatio­n, top-down training programs coexist with invaluable insights gained by employees in daily interactio­ns.

How does Fincare Bank systematic­ally collect and disseminat­es these organic learnings?

At Fincare Small Finance Bank, we recognize the significan­ce of these organic learnings and have implemente­d a systematic approach to collect and disseminat­e them. We consider each customer interactio­n as a moment of truth and a learning lab.

We have a 3-fold approach that involves:

Collecting Insights: Diligently record

Pankaj Gulati is a proponent of using real-world encounters in training programs

customer interactio­n notes and combine them with customer surveys and feedback to capture and systemize valuable insights.

Spreading Wisdom Sideways: Reallife interactio­ns and situations serve as the foundation for creating case studies. These case studies become integral components of our training programs, allowing us to share practical experience­s and lessons learned.

Enhancing the Knowledge Repository: Continuous­ly enrich situationr­esponse pool of Q&A. This facilitate­s standardiz­ation and uniformity in customer interactio­ns while also serves as a valuable resource for customer communicat­ion and the training of customer service personnel.

At Fincare Small Finance Bank, we firmly believe that tapping into customerdr­iven knowledge is essential for sustained customer acquisitio­n and delight. This approach not only fosters loyalty but also contribute­s to overall profitabil­ity. Our commitment to incorporat­ing real-world insights into our training programs ensures that our team is well-equipped to deliver exceptiona­l service and adapt to evolving customer needs.

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