Am­reli DCCB to adopt mo­bile, in­ter­net bank­ing

Plans 250% jump in ATMs:

Banking Frontiers - - Cooperative - Me­hul@bank­ingfron­

Am­reli District Cen­tral Co­op­er­a­tive Bank be­gan its oper­a­tions on 23 Au­gust 1950. Ear­lier, it was work­ing as an agri­cul­ture firm since 1910. The ra­tio­nale be­hind be­com­ing a DCCB was to ad­dress the prob­lems of farm­ers who availed ex­pen­sive loans from money len­ders and to help pri­mary co­op­er­a­tive so­ci­eties work­ing in the district.

The bank to­day is headed by chair­man Dileepb­hai Sang­hani, a co­op­er­a­tive vet­eran. He is the chair­man of Na­tional Fed­er­a­tion of State Co­op­er­a­tive Banks (NAFSCOB) since 8 June 2015, vice chair­man of Na­tional Agri­cul­tural Co­op­er­a­tive Mar­ket­ing Fed­er­a­tion of In­dia (NAFED), chair­man of Gu­jarat State Co­op­er­a­tive Mar­ket­ing Fed­er­a­tion and chair­man of Agri­cul­ture & Rural Devel­op­ment State Co­op­er­a­tive So­ci­ety, Gand­hi­na­gar. He is also a for­mer Gu­jarat min­is­ter for agri­cul­ture, co­op­er­a­tion, an­i­mal hus­bandry, fish­eries and cow-breed­ing and an ex-MP.


At present, Am­reli DCCB has 336 PACS af­fil­i­ated to it. It has 71 branches and 6 ATMs. Savarkundla taluka has the high­est (10) number of branches. Sang­hani says the bank in­tends to in­stall 15 ATMs in 2018-19 and then the net­work will cover the whole of the district. The bank also has re­ceived per­mis­sion to open 2 branches.


Sang­hani says the bank has a cus­tomer base of 2,93,000 as on 31 March 2018. It has locker fa­cil­ity in 62 branches and gold loan fa­cil­ity in 65 branches.


The bank has pro­vided max­i­mum credit to the agri­cul­ture sec­tor. It also has a good gold loan port­fo­lio. One im­por­tant of­fer is crop loan at 0%, which is done with the help of in­ter­est sub­ven­tion from cen­tral and state govern­ments. This has helped the bank to of­fer its ser­vice to the agri sec­tor. Be­sides, it is also of­fer­ing ed­u­ca­tion loans and hous­ing loans. Women can open sav­ings ac­counts with a min­i­mum bal­ance of `1.


The bank has a NPA of 4.18% as of 31 March 2017. Sang­hani is hope­ful the NPA po­si­tion will im­prove be­cause of the better re­cov­ery of the loans and other pro-ac­tive efforts. The bank has set up as­set li­a­bil­ity, risk man­age­ment and in­vest­ment com­mit­tees as per guide­lines of NABARD.


The bank started its CBS pro­gram in May 2013 and all its branches were linked to the sys­tem by De­cem­ber 2013. It is now is­su­ing RuPay debit card as well as RuPay KCC to farm­ers and of­fer­ing ser­vices such as SMS alerts and DBT and cheque trun­ca­tion sys­tem clear­ing. It has also in­tro­duced C-KYC from 1 April 2017. De­tails of cus­tomers’ KYC are up­loaded in the Cen­tral KYC Reg­istry. To ex­tend the ben­e­fits of bank­ing to the rural peo­ple, it has started pro­vid­ing mi­cro-ATMs at PACS of­fer­ing cash credit, cash with­drawal, trans­fer, bal­ance en­quiry and mini state­ment print out fa­cil­i­ties.

Says Sang­hani: “We have im­me­di­ate plans to use in­for­ma­tion tech­nol­ogy for im­prov­ing our busi­ness. These in­clude in­tro­duc­tion of in­ter-branch fund trans­ac­tions, NEFT, RTGS, IMPS, on­line bank­ing, E-KYC and ABPS. We in­tend to of­fer ser­vices like mo­bile bank­ing, in­ter­net bank­ing, POS, e-com­merce and SMS bank­ing. With our CBS, we have been able to of­fer quicker ser­vices to our cus­tomers and in the fu­ture, we will ex­tend our ATM ser­vices to more cen­ters and we will be­come a pa­per­less bank.”


The bank has 516 em­ploy­ees. It adopted a busi­ness-like ap­proach in train­ing its staff on CBS. “We have been con­duct­ing train­ing ses­sions to ed­u­cate the staff on CBS as and when re­quired. Our ven­dors also have been in­volved in these pro­grams. Train­ing ses­sions are held in our head of­fice,” says Sang­hani.

The bank is avail­ing CBS through an ASP model from Tata Con­sul­tancy Ser­vices. Net­work­ing and data cen­ter fa­cil­i­ties are also pro­vided by TCS.


The bank has im­ple­mented cen­tral gov­ern­ment schemes like Prad­han Mantri Su­rak­sha Bima Yo­jana, Prad­han Mantri Ji­van Jy­oti Bima Yo­jana and Atal Pen­sion Yo­jana. It has ar­range­ments with IFFCO TOKIO Gen­eral In­sur­ance Com­pany for gen­eral in­sur­ance prod­ucts and with Ex­cide Life In­sur­ance Com­pany for life in­sur­ance prod­ucts. The bank covers all loa­nee farm­ers, their fam­ily mem­bers and their farm labors un­der ac­ci­dent in­sur­ance of up to `2 lakh.

Says Sang­hani: “We have en­rolled 12,397 peo­ple un­der PMJJY, 31297 peo­ple un­der PMSBY and 1344 peo­ple un­der APY at the end of March 2018. We have cov­ered 82993 mem­bers in­clud­ing all loa­nee farm­ers, their fam­ily mem­bers and their farm la­bor­ers un­der ac­ci­dent in­sur­ance.”


The bank has a broader strat­egy for busi­ness growth and ex­pan­sion plans and Sang­hani says it is 15% in­crease in all the cus­tomer seg­ments of the bank in 2018-19.

Dileep Sang­hani is tar­get­ing 15% growth in all cus­tomer seg­ments of the bank

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