Di­ver­si­fi­ca­tion: From Land to Wa­ter and Beyond


Honda is not just a com­pany that makes cars and mo­tor­cy­cles but fo­cuses on pro­vid­ing all round mo­bil­ity so­lu­tions. Be­ing a great vi­sion­ary, Soichiro Honda de­cided to get into out­board mo­tors in the early 1960s. In 1964, the com­pany launched its first out­board mo­tor, the GB30, which was one of the first four-stroke ma­rine mo­tors of the time. Honda be­lieved, “Wa­ter­craft should not pol­lute the wa­ters they ply.” This think­ing led to the de­vel­op­ment of the GB30, which be­came quite pop­u­lar at the time. This out­board mo­tor kept the com­pany in­spired and Honda have kept mak­ing great ma­rine prod­ucts ever since. Their lat­est out­board mo­tor, the BF250, is the most pow­er­ful in the line-up with a 3,583-cc, 60° V6 that pro­duces 250 PS. Honda also have smaller BF se­ries out­board mo­tors to power ev­ery­thing from a small boat to a high­per­for­mance speed boat.

Af­ter out­board mo­tors, Honda Power wanted to fur­ther ex­pand their line-up and make some head­way into the con­sumer mar­ket. A per­fect thing for the time was a portable gen­er­a­tor. Ja­panese peo­ple now had the spend­ing power and they wanted gad­gets that made life eas­ier for them even when they were out on a pic­nic. For this to be pos­si­ble, Honda de­cided to put their ef­forts into pro­duc­ing portable gen­er­a­tors.

In 1965, Honda fi­nally launched the E300, a 300-Watt out­put portable gen­er­a­tor that was quiet, easy to op­er­ate, and com­pact. It was the be­gin­ning of yet an­other ven­ture that con­tin­ues to date.

Apart from these, Honda also ven­tured into the pro­duc­tion of lawn mow­ers, pumps, snow blow­ers, tillers, and trim­mers. This com­pany is now called Honda Power Equip­ment.

Honda also made head­way in terms of ro­bot­ics in 1980s. The com­pany wanted to cre­ate a hu­manoid ro­bot that could walk like hu­man be­ings. Ini­tially, sev­eral ex­am­ples were cre­ated, though much of the work was un­der con­stant de­vel­op­ment. Af­ter al­most 20 years, Honda cre­ated the amaz­ing hu­manoid: the ASIMO (Ad­vanced Step in In­no­va­tive Mo­bil­ity). A revo­lu­tion in the world of ro­bot­ics, this new ro­bot was able to in­ter­act with hu­mans like no other ma­chine could. It was de­signed to recog­nise move­ment, ges­tures, sights, sounds, and its en­vi­ron­ment to come up with the ap­pro­pri­ate ges­tures and in­ter­ac­tions.

ASIMO - Honda’s versatile hu­manoid ro­bot

Honda’s Four Trax Fore­man 4x4 ATV

Honda’s wide range of out­board mo­tors

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