Yamaha India to Focus on Performance Bikes

ENTHUSIASTS MAY REJOICE! AFTER WHAT SEEMS LIKE A LONG TIME, YAMAHA INDIA have decided to shift their attention away from small 100- to 150-cc commuters and concentrate on the development of more powerful, higher displacement machines.

The senior management at Yamaha Motor India see the company on its way to re-establishing itself as a major player in the performance biking sphere by shifting its focus to premium motorcycles with displacements above 150 cc for now, while also working on the development of bikes above 300 cc. Although the manufacture of smaller commuter motorcycles will continue, these will be aimed at the export markets of Africa and Latin America, while scooters will cater to the domestic mass market. Yamaha want their name to be synonymous once again with exciting motorcycles, as it was decades ago in the days of their highly successful two-stroke motorcycles.

Yamaha have been actively promoting their performance motorcycles through the “Call of the Blue” campaign. In the near future, we will see more exciting products from the brand as well as more models from the MT line of motorcycles, referred to as the “Dark Side of Japan”. The MT-15 is one of the models expected to spearhead this move, alongside the already present MT-09.