DIEGO GRAFFI, CEO, Piaggio Group

Armed with a bachelor’s degree in mechanical engineering from the Padova University in Italy, Diego Graffi began his career in the automotive industry with Aprilia and FIAT. Prior to shifting to Piaggio management, he also held a senior position at Moto Guzzi, where he monitored motorcycle production. Once he joined Piaggio, Graffi was assigned the responsibility of head of production and purchase division of the two- and three-wheeler businesses in Italy and South-East Asia. He also supervised Piaggio’s Indian business during his stint as a Global Procurement Head.

As the CEO of the Piaggio Group, Graffi remains focused on developing a strategy to boost the company’s growth in the two-wheeler and commercial vehicle business. The year 2020 has been a turbulent time for the manufacturer due to BS6 norms and the lockdown entailed by coronavirus.

Piaggio have updated their whole line-up to BS6 emission standards and launched the Aprilia SR 160, a larger replacement for the popular SR 150, and even introduced the maxi-scooter-type SXR 160 in India.