SIDDHARTHA LAL, Managing Director, Royal Enfield

Siddhartha Lal is credited with turning the fortunes of Royal Enfield around and has impressively made it a strong global brand; especially since the launch of the 650 Twins that have been doing rather well in the international markets. Royal Enfield have acquired a trademark for up to four names, including Hunter, Sherpa, Meteor, and Explorer. We can expect one of them to be a small-capacity motorcycle which is expected to become their volume-churner. They have also supplemented their apparel and riding gear collection with a host of new products, thus making them one of the biggest motorcycle lifestyle brands in India.

Siddhartha Lal has a bachelor’s degree in economics from the University of Delhi along with a post-graduate diploma in mechanical engineering and a master’s degree in automotive engineering from the Cranfield University and the University of Leeds respectively. One of the major reasons for the success of the brand is that Siddhartha really enjoys riding motorcycles, perhaps the only Indian managing director of a two-wheeler manufacturing firm, and it clearly shows in their newer models.