TVS Plan Norton Launch

Following their acquisition of the heritage British motorcycle brand, Norton, last year, TVS are working on bringing their latest purchase to India as soon as possible. What can we expect to see in the country first? So far Norton have trademarks ready for as many as four of their motorcycles in India: the Norton Commando, the Norton Atlas, the Norton Manx, and the Norton Fastback.

TVS have made strategic investments in the form of a new factory for Norton, located in Solihull, near Birmingham, in the UK. At the time, it was said that the factory would produce the entire range of Norton Motorcycles but now their website lists only the V4SS, the V4RR, and the Atlas. Of the three, we expect the 650-cc, parallel-twin Atlas to reach our shores first.

We do not have an expected date yet but we can look forward to good news soon because TVS have recruited new management as well. Dr Robert Hentschel has been appointed as the chief executive officer (CEO) and Vittorio Urciuoli as the chief technical officer (CTO). Norton’s previous entry into the Indian market was a partnership with Kinetic group’s MotoRoyale but that did not pan out well. However, with TVS Motor Company’s speed and consistency, maybe this time we will get to see more of this renowned manufacturer in India.