LiveWire is Now H-D’s EV Brand

IN A RECENT ANNOUNCEMENT, HARLEY-DAVIDSON SAID THAT THEY WOULD be launching a new electric motorcycle brand, called LiveWire, taking the name of the company’s first electric bike that was launched in 2018. LiveWire will now be the American marque’s all-electric sub-brand and the company has promised that its first new product will see the light of day by 8 June.

The first bike to be launched under the LiveWire brand is said to focus on urban mobility and the company hopes to be a pioneer in the EV space over the next few years.

LiveWire will use Harley’s existing dealership network at first, before setting up dedicated showrooms to cater exclusively to EV clientele. We assume it will still be quite some time before we see the brand enter India, if ever.