New Brand-name for Bajaj EVs

THE INDIAN MOTORCYCLE GIANT IS WORKING TOWARDS ESTABLISHING A whole new subsidiary company to take on the electric drive the world is striving for. There hasn’t been a name tagged to the new subsidiary yet, but production will be made on two-, three-, and light four-wheeled vehicles.

Investment figures showcase numbers of up to Rs 100 crore for the new project, which, though it may seem like a huge amount, would only be the start of the new venture. Electric vehicles are indeed the future of transport the world over, with numerous manufacturers investing time and money into the process for cleaner and greener means of travel.

In addition, exorbitant fuel prices have played their role with consumers who have started looking for more affordable means of travel. Governments, too, have been offering huge incentives to both manufacturers and consumers building and purchasing electric and hybrid vehicles, which does play a major role as well.

Currently, Bajaj Auto have the Chetak as their only electric offering that competes with the likes of the TVS, Hero, Ather, the upcoming OLA scooters, and a few more. An exciting time for electric motoring.