Hero MotoCorp EV Cannot be Called ‘Hero’

HERO MOTOCORP HAVE BEEN RESTRAINED FROM USING THE ‘HERO’ brand name for any electric vehicle as a consequence of a family settlement from 2010 which gives the rights solely to Hero Electric. The settlement that occurred between Pawan Munjal, who heads Hero MotoCorp, and his nephew Naveen Munjal’s Hero Electric might slow down Hero MotoCorp’s progress in the electric sector.

Naveen claims that his family received “global rights over the Hero brand name in perpetuity for electrics.” Naveen specifies that only his family has the right to use the Hero brand for green vehicles — two-, three- or four-wheelers — either for personal or commercial use. Although the settlement gave global rights to Hero Electric for green technology, there is no prohibition on other clan members who can enter the electric space with a different brand-name.

In the current state where Hero MotoCorp have invested huge sums in contemporary EV businesses, the branding the company will use for their upcoming electric vehicle this year is clad in ambiguity. On the positive side of things, Hero Electric is “open to anything” and as Naveen Munjal plans to aggressively expand business, he mentions that the company is open to partnerships even within the family as the family relations are cordial but the business interests have still to be looked after.