Ducati Unica Customization Announced

DUCATI UNICA IS A NEW CUSTOMIZATION programme whereby the Ducatisti will be able to personalize their motorcycle according to their preference. Riders will be collaborating directly with the designers and technicians to create unique Ducati motorcycles.

Ducati customers who join this programme will be able to visit the Ducati Centro Stile workshop in person, describe what they desire to the designers, and follow the progress of their motorcycles during occasional visits.

The customization process will be outlined, defining every detail: precious material, dedicated finishes, special colours, and Ducati Performance accessories. Each stage of the creation of the bike will be documented and will see the involvement of enthusiasts, from the first sketches to the delivery ceremony.