Hero MotoCorp Vida EV Brand to Launch in July

HERO MOTOCORP ARE SET TO INTRODUCE THE NEW SUB-BRAND, Vida, since they cannot sell electric vehicles under the ‘Hero’ brand name on account of Hero Electric. Hence, they have registered the name ‘Vida, Powered by Hero’ and the first model under this banner will make its global debut on 1 July, 2022. The scooter will be produced at Hero MotoCorp’s manufacturing facility in Chittoor and customers may expect deliveries to begin later in 2022.

In addition to EVs, the Hero MotoCorp Vida brand will be responsible for all of their emerging mobility solutions. They also announced a USD 100 million (Rs 760 crore approximately) global sustainability fund. The money will go towards forming global partnerships under the umbrella of BML Munjal University and Hero MotoCorp. They will support as many as 10,000 entrepreneurs whose work will have a positive impact on the planet.