“New in­no­va­tions cre­ate mean­ing­ful bar­ri­ers for com­pe­ti­tion”

BioSpectrum (Asia) - - Bio Content -

Dig­i­tal or­thodon­tics is rapidly be­com­ing the in­dus­try stan­dard and is chang­ing the way or­thodon­tics is viewed cur­rently. Dig­i­tal or­thodon­tics as a tool has the po­ten­tial to re­place the con­ven­tional meth­ods in the fu­ture, be­cause of its many busi­ness ad­van­tages in­clud­ing the abil­ity to sig­nif­i­cantly shorten de­liv­ery times, in­crease pro­duc­tion ca­pac­ity and elim­i­nate bulky model stor­age. The or­tho­don­tists are look­ing at the op­por­tu­nity to be a part of the rev­o­lu­tion as it could be seen in the high adop­tion rate across ma­jor economies. Ac­cord­ing to re­port by In­dus­tryARC, the global dig­i­tal or­thodon­tics mar­ket will grow at a CAGR of 18 per cent and reach $3.6 bil­lion by 2020. Re­cently, Julie Tay, Man­ag­ing Di­rec­tor and Se­nior Vice Pres­i­dent Asia Pa­cific of Align Tech­nol­ogy spoke to BioSpec­trum Asia about the cur­rent trends, po­ten­tial and fu­ture of dig­i­tal or­thodon­tics in­dus­try. ex­tend­ing de­sir­able fea­tures across the en­tire port­fo­lio and cre­at­ing new In­visalign Treat­ment Pack­ages, as well as new op­tions to treat young pa­tients with early mixed den­ti­tion. The new end-to-end In­visalign port­fo­lio now in­cludes clear aligner prod­uct of­fer­ings for al­most ev­ery pa­tient age group and case com­plex­ity to make it eas­ier for doc­tors to tai­lor treat­ment plan­ning to the needs of each unique pa­tient.

iTero scan­ners: iTero scan­ner is part of the In­visalign dig­i­tal work­flow and has been pur­pose­built to sup­port our ad­vanced clear aligner tech­nol­ogy with en­hanced fea­tures that are not avail­able with other scan­ner prod­uct lines.

Dig­i­tal ser­vices: Prod­uct de­vel­op­ment is one of our com­pet­i­tive ad­van­tages. We be­lieve we have the only end to end dig­i­tal clear aligner sys­tem that de­liv­ers the out­comes, ef­fi­ciency and ex­pe­ri­ence that doc­tors, and pa­tients want - and doc­tors will see our sig­nif­i­cant value when they try other prod­ucts. We con­tinue to re­main com­mit­ted to pro­vid­ing our cus­tomers with the most com­pre­hen­sive tools in dig­i­tal den­tistry. China is the #2 global mar­ket for Align and rep­re­sents an enor­mous op­por­tu­nity. We will be open­ing a man­u­fac­tur­ing fa­cil­ity in Ziyang, China in the 2H18 for both In­visalign clear align­ers and iTero scan­ner man­u­fac­tur­ing. Ini­tially, we will use the fa­cil­ity to sup­ply our cus­tomers in China, but over time, we will look to lever­age the fa­cil­ity to sup­ply our cus­tomers across Asia Pa­cific. We con­tinue to add new doc­tors – es­pe­cially out­side North Amer­ica – and have seen uti­liza­tion growth among ex­ist­ing In­visalign prac­tices.

In Asia Pa­cific (APAC), Q1 In­visalign vol­umes were up 56.1 per cent year-over-year led by China, Ja­pan and Aus­tralia, with China so­lid­i­fy­ing as our 2nd largest mar­ket world­wide. Our Q1 re­sults re­flect con­tin­ued strong growth over­all and es­pe­cially from teen cases, which were up 73 per cent year-over-year. In ad­di­tion, we saw strong growth from our GP chan­nel which was up over 70 per cent com­pared to last year.

We also con­tinue to see pos­i­tive up­lift from In­visalign cus­tomers with iTero scan­ners. For Q1, Ja­pan had a record quar­ter and showed very strong growth from doc­tors who have pre­vi­ously pur­chased iTero El­e­ment scan­ners. Fi­nally, Q1 was an all-time high for In­visalign vol­ume in our smaller ex­pan­sion mar­kets in Thai­land,

Julie Tay,Man­ag­ing Di­rec­tor and Se­nior Vice Pres­i­dent- Asia Pa­cific, Align Tech­nol­ogy, Sin­ga­pore

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