“New innovations create meaningful barriers for competition”
Digital orthodontics is rapidly becoming the industry standard and is changing the way orthodontics is viewed currently. Digital orthodontics as a tool has the potential to replace the conventional methods in the future, because of its many business advantages including the ability to significantly shorten delivery times, increase production capacity and eliminate bulky model storage. The orthodontists are looking at the opportunity to be a part of the revolution as it could be seen in the high adoption rate across major economies. According to report by IndustryARC, the global digital orthodontics market will grow at a CAGR of 18 per cent and reach $3.6 billion by 2020. Recently, Julie Tay, Managing Director and Senior Vice President Asia Pacific of Align Technology spoke to BioSpectrum Asia about the current trends, potential and future of digital orthodontics industry. extending desirable features across the entire portfolio and creating new Invisalign Treatment Packages, as well as new options to treat young patients with early mixed dentition. The new end-to-end Invisalign portfolio now includes clear aligner product offerings for almost every patient age group and case complexity to make it easier for doctors to tailor treatment planning to the needs of each unique patient.
iTero scanners: iTero scanner is part of the Invisalign digital workflow and has been purposebuilt to support our advanced clear aligner technology with enhanced features that are not available with other scanner product lines.
Digital services: Product development is one of our competitive advantages. We believe we have the only end to end digital clear aligner system that delivers the outcomes, efficiency and experience that doctors, and patients want - and doctors will see our significant value when they try other products. We continue to remain committed to providing our customers with the most comprehensive tools in digital dentistry. China is the #2 global market for Align and represents an enormous opportunity. We will be opening a manufacturing facility in Ziyang, China in the 2H18 for both Invisalign clear aligners and iTero scanner manufacturing. Initially, we will use the facility to supply our customers in China, but over time, we will look to leverage the facility to supply our customers across Asia Pacific. We continue to add new doctors – especially outside North America – and have seen utilization growth among existing Invisalign practices.
In Asia Pacific (APAC), Q1 Invisalign volumes were up 56.1 per cent year-over-year led by China, Japan and Australia, with China solidifying as our 2nd largest market worldwide. Our Q1 results reflect continued strong growth overall and especially from teen cases, which were up 73 per cent year-over-year. In addition, we saw strong growth from our GP channel which was up over 70 per cent compared to last year.
We also continue to see positive uplift from Invisalign customers with iTero scanners. For Q1, Japan had a record quarter and showed very strong growth from doctors who have previously purchased iTero Element scanners. Finally, Q1 was an all-time high for Invisalign volume in our smaller expansion markets in Thailand,
Julie Tay,Managing Director and Senior Vice President- Asia Pacific, Align Technology, Singapore