WHO emphasises on behavioural insights for public health

The European Commission’s Joint Research Centre

(JRC) and the World Health Organisation (WHO) have concluded a Collaborative Research Arrangement that aims to mainstream behavioural insights into public health programmes and policies worldwide. Behavioural insights can help improve understanding on how and why people behave in ways that affect their health, and help design policies and services that address behavioural factors for improved physical and mental wellbeing. The Commission, through the JRC, will assist WHO in expanding its behavioural insights for health programme. Both organisations will agree on specific areas of focus, which would include issues like non-communicable diseases, antimicrobial resistance and the use of behavioural insights to increase the capacity of the health workforce.