Japan’s Jolly Good launches R&D of VR therapy for chronic pain

Jolly Good Inc. in collaboration with Aichi Medical University Hospital’s Pain Center, the first interdisciplinary treatment and research facility for pain in Japan, will research the efficacy of virtual reality (VR) therapy for chronic pain. Professor Takahiro

Ushida, one of Japan’s leading experts in pain treatment, will collaborate in this research. This research will be conducting multifaceted research on the use of VR in diverse situations, such as rehabilitation of patients, to develop VR therapy for chronic pain. Professor Ushida has represented Japan in the revision of the definition of pain by the International Association for the Study of Pain. In the first phase of this research, Jolly Good and Aichi Medical University plan to study the development of rehabilitation therapy using VR for people with complex regional pain syndrome (CRPS), post-stroke pain, and other conditions that cause pain or fear of movement. In April 2020, Japanese startup Jolly Good established the DTx Division, a specialised team for developing digital therapies that include psychiatrists and pharmaceutical strategy specialists, among others.