Sun Pharma launches anti-fun­gal pow­der ABZORB

BioSpectrum (India) - - COMPANY NEWS -

Sun Pharma Con­sumer Health­care (CHC), a di­vi­sion of Sun Phar­ma­ceu­ti­cal In­dus­tries Ltd re­cently an­nounced its en­try into the anti-fun­gal pow­der OTC cat­e­gory with ABZORB. The brand will be co-pro­moted across pre­scrip­tion & OTC chan­nels in In­dia to drive growth. Sun Pharma CHC has launched a 360° mar­ket­ing cam­paign com­pris­ing TV, print & dig­i­tal to ex­pand con­sumer out­reach.

ABZORB’s unique com­bi­na­tion of talc & starch en­sures su­pe­rior sweat ab­sorp­tion and clotri­ma­zole, one of the best-in-class anti-fun­gal, helps treat in­fec­tion & pre­vents its re­cur­rence. The new pack­ag­ing de­sign, with an an­gu­lar dis­pens­ing noz­zle, en­hances con­sumer ex­pe­ri­ence through tar­geted ap­pli­ca­tion. The new pack makes it eas­ier to ap­ply the prod­uct on dif­fi­cult to reach ar­eas thereby re­duc­ing wastage. The prod­uct is avail­able in 100 g & 50 g pack­ag­ing.

Fun­gal in­fec­tions are a com­mon oc­cur­rence and are of­ten left un­treated be­cause of the as­so­ci­ated so­cial stigma. The in­tent of the 360o mar­ket­ing cam­paign is to raise con­sumer aware­ness regarding fun­gal in­fec­tions and em­power them to treat the in­fec­tion and lead a health­ier life.

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