Is Cre­ativ­ity, the ‘Mother’ of In­no­va­tion?

BioSpectrum (India) - - BIO CONTENT -

It is not very of­ten that cre­ativ­ity is linked with in­no­va­tion. Tra­di­tion­ally in­no­va­tion has been housed in the realm of tech­nol­ogy, sci­ence and fu­tur­is­tic in­ter­ven­tions. The left-brained were in­te­gral to this ecosys­tem and for cen­turies we cel­e­brated en­gi­neers, sci­en­tists, math­e­ma­ti­cians, statis­ti­cians, right­fully so. In their book Cre­ative Con­fi­dence, the au­thors Tom and David Kel­ley point out that cre­ativ­ity is the sin­gle most im­por­tant lead­er­ship qual­ity of an en­ter­prise. As we move from a knowl­edge econ­omy to build­ing a cre­ative econ­omy, the new core com­pe­tency is cre­ativ­ity - the game is chang­ing.

In­ter­est­ingly with the AI al­go­rithms aided with tech­nol­ogy that has forced us to think log­i­cally, there arises a greater need for peo­ple to uti­lize this ‘big’ data and cre­atively tell sto­ries us­ing tech­nol­ogy and hu­mans as pro­tag­o­nists, for the ben­e­fit of hu­mankind. Daniel Pink in his ground­break­ing book, ‘A

Whole New Mind’, ex­plores how right-brain thinkers are wired for 21st cen­tury suc­cess. The book sum­ma­rizes the fact that trans­for­ma­tive abil­i­ties such as em­pa­thy and cre­ativ­ity are cru­cial in a new age. It gives shape dif­fer­ent form of think­ing and a new ap­proach to life.

A new wave is en­gulf­ing our world. On one hand, cre­ative fields are be­com­ing in­creas­ingly in­no­va­tive and pro­gres­sive like tech­nol­ogy mar­ry­ing mu­sic, eth­i­cal and sus­tain­able fash­ion ad­dress­ing labour and en­vi­ron­men­tal is­sues and de­sign and art not be­ing driven en­tirely by aes­thet­ics but by func­tion­al­ity sus­tain­abil­ity and a pur­pose to con­trib­ute to the ecosys­tem. On the other hand, ground-break­ing in­no­va­tions such as ro­bot­ics, molec­u­lar gas­tron­omy in food, de­sign-led think­ing for cre­at­ing spa­ces for the dif­fer­ently abled, for ex­am­ple, are now adopt­ing the cre­ative route.

In­ter­est­ingly enough, the theme for the 2018 World IP Day was ‘Pow­er­ing Change: Women in In­no­va­tion and cre­ativ­ity.’ 2018 is a wa­ter­shed year for women and it is en­cour­ag­ing to see that women are be­ing rec­og­nized for in­no­va­tion as well as cre­ativ­ity. Most im­por­tantly, women are be­ing trusted with the goal of mar­ry­ing the both, to power change. While women have al­ways been ac­knowl­edged for their cre­ativ­ity, in­no­va­tion was hid­ing in plain sight. With women driv­ing in­no­va­tion through the lens of cre­ativ­ity it is in­deed an in­no­va­tive ap­proach in driv­ing busi­nesses and build­ing en­ter­prises.

Some of the path-break­ing in­no­va­tions for women by women such as the Won­derbag, the WaterWheel, and BMB per­son­ify the ide­ol­ogy of women har­ness­ing the power of in­no­va­tion to drive so­ci­etal change and bet­ter the lives of other women. Al­low­ing in­no­va­tion to ex­plore cre­ativ­ity and prob­lem-solv­ing, can help women break down the per­ceiv­able bar­ri­ers and cre­ate op­por­tu­ni­ties that al­low trans­for­ma­tive changes in their lives.

In­no­va­tion is cycli­cal. The more women in­no­vate, the more they in­spire and al­low other women to in­no­vate. Cul­ti­vat­ing in­no­va­tion to em­power women and en­cour­age gen­der equal­ity al­lows lead­ers, busi­nesses, gov­ern­ments, and women them­selves to cre­ate new so­lu­tions to dif­fi­cult prob­lems.

Ac­cord­ing to a work­ing paper by the In­sti­tute for Man­age­ment Re­search, Rad­boud Univer­sity, ti­tled, Gen­der Di­ver­sity and In­no­va­tion, gen­der di­ver­sity in­creases the like­li­hood to in­no­vate for firms op­er­at­ing in coun­tries with rising lev­els of women’s eco­nomic op­por­tu­nity on the one hand and de­creases the in­no­va­tion like­li­hood for firms op­er­at­ing in coun­tries that are at the low end of pro­vid­ing women’s eco­nomic op­por­tu­nity on the other hand. Fur­ther­more, the stud­ies pointed out that there is a direct pos­i­tive effect of gen­der di­ver­sity on firms’ like­li­hood to in­no­vate at all lev­els in the or­ga­ni­za­tion.

Let women from across the globe unite to build and sus­tain an en­abling ecosys­tem that cat­alyzes in­no­va­tion and cre­ativ­ity and ush­ers ‘new ideas’ of do­ing things dif­fer­ently. Thus, cre­ativ­ity, mind­ful­ness and op­por­tu­ni­ties com­plete the cir­cle of pow­er­ing pos­i­tive change in ev­ery­thing we do, driv­ing in­no­va­tion in all that we work to­wards re­defin­ing mankind.


Di­rec­tor Gen­eral, Or­gan­i­sa­tion of Phar­ma­ceu­ti­cal Pro­duc­ers of In­dia (OPPI)

KANCHANA TK, Di­rec­tor Gen­eral, Or­gan­i­sa­tion of Phar­ma­ceu­ti­cal Pro­duc­ers of In­dia (OPPI)

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