In­dus­try demands in­clu­sion of Ayurveda in Ayush­man Bharat

BioSpectrum (India) - - BIO EVENT -

More than 75 per cent of the Ayurveda busi­ness to­day is with the pri­vate sec­tor, and there­fore en­gage­ment with pri­vate sec­tor has be­come crit­i­cal – to­wards this CII or­ga­nized the “2nd Ayurveda Con­clave: Vi­sion 2022: Roadmap to Achieve Three Times Growth in Mar­ket Size” on Novem­ber 2, 2018, New Delhi. The event saw the pres­ence of rep­re­sen­ta­tives from both pri­vate and gov­ern­ment sec­tors.

The gov­ern­ment has un­der­taken big initiatives to pop­u­lar­ize Ayurveda in In­dia as well as over­seas. Speak­ing at the event, Vaidya Ra­jesh Kotecha, Sec­re­tary MoAYUSH men­tioned that Min­istry of De­fence and Min­istry of Labour have agreed to start AYUSH re­lated ser­vices. In ad­di­tion en­try level ac­cred­i­ta­tion by the Na­tional Ac­cred­i­ta­tion Board for Hos­pi­tals has been ini­ti­ated for AYUSH health­care fa­cil­i­ties that would help them procur­ing soft loans, a sub­sec­tor skill coun­cil for AYUSH has been es­tab­lished for skilling of AYUSH pro­fes­sion­als and MoUs with 15 coun­tries have been signed with 13 more in the pipe­line.”

Dr Naresh Tre­han Chair­man CII Health­care Coun­cil and Chair­man and MD Medanta-The Medic­ity, con­tex­tu­al­ized Ayurveda with re­spect to mod­ern medicine. He em­pha­sized, that de­mys­ti­fi­ca­tion of this an­cient medicine sys­tem will pave the path for it to move ahead. “In­dia can be­come an ex­am­ple to the world if it can fuse the power of mod­ern and tra­di­tional medicine which is pos­si­ble through, rig­or­ous re­search, doc­u­men­ta­tion and ev­i­dence.”

Ad­vo­cates of AYUSH have been keen on be­com­ing a part of Ayush­man Bharat post its an­nounce­ment. To­wards this, Dr Vinod Paul, Mem­ber, NITI Aayog re­it­er­ated Dr Tre­han’s point on de­mys­ti­fi­ca­tion. “This will help build stan­dard treat­ment guide­lines that will en­sure uni­for­mity in treat­ment pro­to­col across the states and its easy gov­er­nance”. He added that the gov­ern­ment is open to pro­pos­als but ex­pects them to com­ply to cur­rent stan­dards and reg­u­la­tions.

Con­fed­er­a­tion of In­dian In­dus­try (CII), re­leased a re­port ti­tled ‘Ayurveda In­dus­try – Mar­ket Size, Strength and Way For­ward’ that rec­om­mended that qual­ity and stan­dards of raw ma­te­ri­als and prod­ucts, hu­man re­source de­vel­op­ment, pol­icy uni­for­mity across states, in­sur­ance cov­er­age, shortage of raw ma­te­ri­als in or­der to de­velop a strong data­base that will help cre­ate a ro­bust body of ev­i­dence. This will help build its foun­da­tion in In­dia as well as abroad.

Ra­jiv Va­sude­van, Chair­man, CII Core Group of Ayurveda and CEO, AyurVAID Hos­pi­tal the dif­fer­ent stake­hold­ers of Ayurveda talk about dif­fer­ent as­pects which makes this sec­tor highly seg­mented. “We need to unify them in or­der to per­ceive the huge­ness of the sec­tor. Un­less Ayurveda is im­ple­mented in gov­ern­ment initiatives such as Ayush­man Bharat and Na­tional Nu­tri­tion Mis­sion its true po­ten­tial can­not be tapped,” he em­pha­sized.

To­tal es­ti­mated mar­ket size of In­dian Ayurveda in­dus­try is $3 bil­lion, which in­cludes both Ayurveda prod­ucts (eth­i­cal, classical, over the counter (OTC), per­sonal care and beauty prod­ucts) and ser­vices (med­i­cal, well-be­ing, payor and med­i­cal tourism ser­vices). The In­dian Ayurveda Sec­tor is ex­pected to grow at 16 per cent CAGR in the next 5 years, ac­cord­ing to the re­port.

The age­ing pop­u­la­tion with health prob­lems and growth of young, aware, health con­scious pop­u­la­tion will drive the growth of the Ayurveda sec­tor. The support of the Gov­ern­ment, fo­cus on qual­ity and stan­dard­iza­tion, in­crease in health in­sur­ance cov­er­age and Cen­tral Gov­ern­ment Health Scheme (CGHS) cov­er­age will drive the growth of this sec­tor. The abil­ity of the Gov­ern­ment to pro­mote ayurveda at in­ter­na­tional plat­forms will play a big role in en­hanc­ing the growth of this sec­tor.

Dr Naresh Tre­han, Chair­man CII Health­care Coun­cil & Chair­man and MD Medanta - The Medic­ity; Dr Vinod K Paul, Mem­ber NITI Aayog; Vaidya Ra­jesh Kotecha, Sec­re­tary, Min­istry of AYUSH; Ra­jiv Va­sude­van, Chair­man CII Core Group on Ayurveda & Man­ag­ing Di­rec­tor and Chief Ex­ec­u­tive Of­fi­cer, AyurVAID Hos­pi­tals; Dr Ar­pita Mukher­jee, Pro­fes­sor, In­dian Coun­cil for Re­search on In­ter­na­tional Eco­nomic Re­la­tions (ICRIER) re­leas­ing a re­port “Ayurveda In­dus­try Mar­ket Size, Strength and Way For­ward” at the in­au­gu­ral session of the 2nd Ayurveda In­dus­try Con­clave on 2 Novem­ber, 2018 at New Delhi.

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