“Explore opportunities of investment in the emerging field of senior care”
“Corporate leaders across all sectors should explore opportunities of investment in the emerging field of senior care.” This was stated by Anupriya Patel, Minister of State for Health and Family Welfare during her keynote address at the ‘1st Annual Senior Care Conclave’ organised by Confederation of Indian Industry (CII), in New Delhi recently.
Speaking at the function, Anupriya Patel stated that the rapidly changing global demographics have resulted in a sharp rise in the demand for senior care services. “Health services are to be designed in such way that there is a complete coordination across the thread of care providers to cure acute conditions and symptoms,” she said and also released a CII Report “Igniting Potential in Senior Care Services” and inaugurated an exhibition at the event.
Speaking at the occasion, the minister stated that the rapidly changing global demographics have resulted in a sharp rise in the demand for senior care services. This coupled with an increased life expectancy of the population, and an increased tendency globally to have nuclear families, has further accelerated the growth in the senior care sector, she said.
Highlighting the initiatives of the Health Ministry, she said that the “National Programme for the Health Care of Elderly (NPHCE)” addresses various health related issues of the elderly people and the programme is an articulation of the international and national commitments of the government. The programme is State oriented and basic thrust of the programme is to provide dedicated health care facilities to the senior citizens (>60 year of age) at various level of primary, secondary and tertiary health care, she added.
“The basic aim of the NPHCE Programme is to provide dedicated, specialized and comprehensive health care to the senior citizens at various levels of state health care delivery system including outreach services. Preventive and promotive care, management of illness, health manpower development for geriatric services, medical rehabilitation & therapeutic intervention and IEC are some of the strategies envisaged in the NPHCE,” Anupriya Patel mentioned.
The Minister further stated that NPHCE was launched in 100 identified districts of 21 States and Eight Regional Geriatrics Centres in selected medical colleges as referral units during the 11th Plan period. As on March 2018, 520 districts in 34 states and UT’s had been sanctioned for provision of geriatric care services. “19 regional geriatric centres in government medical colleges of 18 states sanctioned for specialized care and training purpose. Two National Centres for Ageing (NCA) in AIIMS Delhi and Madras Medical College, Chennai have been sanctioned to be developed as centres of excellence for geriatrics. In 2018-19, 79 more districts have been recommended, taking the number of districts sanctioned for provision of geriatric care services to 599 districts,” she elaborated.
India’s demographic profile is young with more than half the population under the age of 35 years. However, with better availability of healthcare, the population of persons over the age of 65 years is also rapidly expanding. This population is estimated to triple between 2011 and 2050 as longevity will increase from 67.5 years to close to 76 years in this period. With almost 130 million people currently in this age-group, there is a need for concerted capacity augmentation and policy support for an industry catering to their needs and thereby meeting the requirements of the older generation. This will require several key sectors of industry to come together to provide comprehensive goods and services aimed at a different population such as healthcare, assisted living, manufacturers of specific products, provision of public goods for less-abled, travel and tourism, and so on. CII strongly recognizes the importance of nurturing new concepts and products for senior citizens through a collaborative approach between private, public and semi-public institutions which are deeply engaged in the sector. Hence it has associated with ASLI (Association of Senior Living India) and organised 1st Annual Senior Care Conclave’ to highlight the different dimensions of caring for our older generation and discuss how industry can partner in the endeavour.
Anupriya S Patel, MoS (HFW) delivered the keynote address at the 1st CII Senior Care Conclave at New Delhi on November 1. Dignitaries seen on the dais (L-R) Neeraj Bhattia, Executive Director, CII, Ankur Gupta, chairman task force for senior care, CII and Jt. Managing Director of Ashiana Housing and Mansoor H Dalal, founder and chairman, ASLI and CMD of Oasis Senior Living.