Business of Fashion - - Contents The Innerwear Study 2018 -

In­cepted in 2007, Smarty started as a brand ca­ter­ing to the kids in the age group of 1-8 years. Tast­ing suc­cess, it ex­panded its port­fo­lio in the fol­low­ing years and came up with a col­lec­tion for the kids and teens in the age bracket of 1- 18 years.

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