C9 Air­wear

Com­pany: Sangam Life­styles Ven­ture Ltd. | Year of launch: 2015

Business of Fashion - - Contents -

Launched in 2015, C9 Air­wear is an emerg­ing life­style brand. In keep­ing with the needs and life­style of the women of to­day, the brand brings to the ta­ble a range of pro­gres­sive seam­less wear to max­i­mize flex­i­bil­ity, mo­bil­ity and per­for­mance, while en­hanc­ing com­fort and con­fi­dence. It as­pires to es­tab­lish a new out­look to­wards in­ti­mate wear, ac­tive wear, yoga wear, shape wear and leisure wear for women to­day as it blends seam­lessly with their life­style while meet­ing their as­pi­ra­tion for range, colour and style.

Core fo­cus cus­tomers

C9 Air­wear sym­bol­izes the mul­ti­ple facets of a woman’s life. The spa­ces she nav­i­gates ev­ery day and the forms in which she ex­presses her­self. It en­com­passes the essence of what it means to be a woman through myr­iad roles that she per­forms in her ev­ery­day life.

Prod­uct port­fo­lio

The brand of­fers a va­ri­ety of prod­uct ranges in in­ti­mate wear, ac­tive wear, yoga wear, shape wear and leisure wear for to­day’s women.

Lat­est col­lec­tion and its theme

The brand has in­tro­duced a new range of innerwear such as panties, padded brassieres and sports­wear with var­i­ous fits. Vi­brant colours with cool im­pact and in trendy pat­terns are the hall­mark of its lat­est de­sign theme for the cur­rent sea­son.

Most in­no­va­tive prod­ucts in the col­lec­tion

C9 Air­wear innerwear has made a mark in the In­dian mar­ket due to its qual­ity and com­fort. The brand’s lat­est new ranges of innerwear are based on the theme of con­ve­nience and per­for­mance. It’s in­ter­nal re­search and de­sign­ing team is con­tin­u­ously in­no­vat­ing new fits and de­signs such as brassieres for teens and sports, thongs, biki­nis, hip­sters, padded tube bras, etc.

Prod­uct range or cat­e­gory ex­pan­sion plans

The brand has plans to in­tro­duce new cat­e­gories in cut-and-sew seg­ment with more range of seam­less gar­ments. It also plans to launch new de­signs in slim-fit ac­tive leg­gings, capris and of­fer track pants, jog­gers, shorts, etc.

Pri­mary mar­kets

The brand fol­lows a mul­ti­ple pro­longed sales strat­egy wherein pri­mary mar­kets form its core ar­eas. These mar­kets en­able them to fur­ther pen­e­trate in the mar­kets far and wide.

Re­tail pres­ence

C9 Air­wear brand is avail­able through 1,000 re­tail out­lets across the coun­try.

Its prod­ucts are avail­able in large for­mat stores such as Cen­tral and pre­mier shops pan In­dia.

Top re­tail­ers

C9 Air­wear re­tails through ma­jor dis­trib­u­tors and re­tail­ers across the coun­try.

Progress through on­line re­tail

C9 Air­wear prod­ucts are get­ting an over­whelm­ing re­sponse from on­line plat­forms like Flip­kart, Ama­zon,

Myn­tra, etc., and so­cial me­dia sites like Face­book, Twit­ter and In­sta­gram. The brand also has a com­pany-owned por­tal, www.C9­fash­ion.com.

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