Company: Sangam Lifestyles Venture Ltd. | Year of launch: 2015
Launched in 2015, C9 Airwear is an emerging lifestyle brand. In keeping with the needs and lifestyle of the women of today, the brand brings to the table a range of progressive seamless wear to maximize flexibility, mobility and performance, while enhancing comfort and confidence. It aspires to establish a new outlook towards intimate wear, active wear, yoga wear, shape wear and leisure wear for women today as it blends seamlessly with their lifestyle while meeting their aspiration for range, colour and style.
Core focus customers
C9 Airwear symbolizes the multiple facets of a woman’s life. The spaces she navigates every day and the forms in which she expresses herself. It encompasses the essence of what it means to be a woman through myriad roles that she performs in her everyday life.
The brand offers a variety of product ranges in intimate wear, active wear, yoga wear, shape wear and leisure wear for today’s women.
Latest collection and its theme
The brand has introduced a new range of innerwear such as panties, padded brassieres and sportswear with various fits. Vibrant colours with cool impact and in trendy patterns are the hallmark of its latest design theme for the current season.
Most innovative products in the collection
C9 Airwear innerwear has made a mark in the Indian market due to its quality and comfort. The brand’s latest new ranges of innerwear are based on the theme of convenience and performance. It’s internal research and designing team is continuously innovating new fits and designs such as brassieres for teens and sports, thongs, bikinis, hipsters, padded tube bras, etc.
Product range or category expansion plans
The brand has plans to introduce new categories in cut-and-sew segment with more range of seamless garments. It also plans to launch new designs in slim-fit active leggings, capris and offer track pants, joggers, shorts, etc.
The brand follows a multiple prolonged sales strategy wherein primary markets form its core areas. These markets enable them to further penetrate in the markets far and wide.
C9 Airwear brand is available through 1,000 retail outlets across the country.
Its products are available in large format stores such as Central and premier shops pan India.
C9 Airwear retails through major distributors and retailers across the country.
Progress through online retail
C9 Airwear products are getting an overwhelming response from online platforms like Flipkart, Amazon,
Myntra, etc., and social media sites like Facebook, Twitter and Instagram. The brand also has a company-owned portal, www.C9fashion.com.