Can­dour Lon­don

Com­pany: Can­dour Lon­don Fash­ion Cul­ture Pvt. Ltd. | Year of launch: 2016

Business of Fashion - - Contents -

A youth lin­gerie brand, Can­dour Lon­don caters to an au­di­ence who feels young at heart. It is a pre­mi­umto-value lin­gerie brand that at­tempts to bridge the gap be­tween In­dian women and their love for lin­gerie. It of­fers bras, panties, nightwear and lounge wear.

Core fo­cus cus­tomers

The brand’s tar­get group em­pha­sizes on 18 to 35 year old fe­males. None­the­less, it’s de­signs are also widely used by other age groups in the mar­ket.

Prod­uct port­fo­lio

Can­dour Lon­don’s prod­uct bas­ket con­sists of 5 seg­ments namely bras, panties, nightwear, loungewear and sets.

Lat­est col­lec­tion and its theme

The brand’s lat­est col­lec­tion fo­cuses on non-wired fash­ion bras, which are fash­ion­able along with of­fer­ing com­fort. The colours and prints cater to the tastes of their cus­tomers.

The top most in­no­va­tive prod­uct in the col­lec­tion

The brand has in­tro­duced fab­rics that were not be­ing used ear­lier in lin­gerie man­u­fac­tur­ing such as brushed mi­cro fi­bre fab­ric, which was taken well by the cus­tomers.

Pri­mary mar­kets

The brand is ma­jorly avail­able in multi­brands out­lets in the ma­jor met­ro­pol­i­tan cities across the West, North and East re­gions.

Top re­tail­ers

The brand’s top re­tail­ers com­prise Gopal­sons (Delhi), Noor Traders (Pun­jab), Fash­ion Plaza (Chandigarh), Amar­sons (Mum­bai), RS At­tire (Pune) and Ma­halsa (Nasik).

Plans for ex­plor­ing new mar­kets in In­dia

The brand aims to en­ter into more MBO’s in the ex­ist­ing re­gions. It also has plans to en­ter the mar­kets of South In­dia as early as pos­si­ble. It also plans to open a flag­ship store in Mum­bai soon.

Progress through on­line re­tail

Be­ing new to the on­line mar­ket­place, the brand is still mak­ing space for it­self and its prod­ucts. How­ever, it re­ceived good re­turns dur­ing the time it had part­nered with ma­jor on­line play­ers.

Turnover last FY (16-17) and the brand’s aim for the next 2-3 years

The brand touched `10 crores in the last FY 2016-2017.

CAGR over the last 3 fi­nan­cial years and the brand’s aim for the next 2-3 years

The brand has been grow­ing at a rate of 10 to 12 per­cent. It is aim­ing to grow at 18 to 22 per­cent in the next 2 years.

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