Company: Candour London Fashion Culture Pvt. Ltd. | Year of launch: 2016
A youth lingerie brand, Candour London caters to an audience who feels young at heart. It is a premiumto-value lingerie brand that attempts to bridge the gap between Indian women and their love for lingerie. It offers bras, panties, nightwear and lounge wear.
Core focus customers
The brand’s target group emphasizes on 18 to 35 year old females. Nonetheless, it’s designs are also widely used by other age groups in the market.
Candour London’s product basket consists of 5 segments namely bras, panties, nightwear, loungewear and sets.
Latest collection and its theme
The brand’s latest collection focuses on non-wired fashion bras, which are fashionable along with offering comfort. The colours and prints cater to the tastes of their customers.
The top most innovative product in the collection
The brand has introduced fabrics that were not being used earlier in lingerie manufacturing such as brushed micro fibre fabric, which was taken well by the customers.
The brand is majorly available in multibrands outlets in the major metropolitan cities across the West, North and East regions.
The brand’s top retailers comprise Gopalsons (Delhi), Noor Traders (Punjab), Fashion Plaza (Chandigarh), Amarsons (Mumbai), RS Attire (Pune) and Mahalsa (Nasik).
Plans for exploring new markets in India
The brand aims to enter into more MBO’s in the existing regions. It also has plans to enter the markets of South India as early as possible. It also plans to open a flagship store in Mumbai soon.
Progress through online retail
Being new to the online marketplace, the brand is still making space for itself and its products. However, it received good returns during the time it had partnered with major online players.
Turnover last FY (16-17) and the brand’s aim for the next 2-3 years
The brand touched `10 crores in the last FY 2016-2017.
CAGR over the last 3 financial years and the brand’s aim for the next 2-3 years
The brand has been growing at a rate of 10 to 12 percent. It is aiming to grow at 18 to 22 percent in the next 2 years.