Company: RVK | Year of launch: 2017
A premium lingerie brand made for women, by women, Candyskin is an intimate apparel brand that creates sexy, comfortable, great fitting styles with an x-factor at affordable price. The brand is known for its unique styles created in line with the brand’s exquisite taste and following international trends. It‘s collections scream deliciousness out loud which makes women come alive, and help them fuel that confidence, grace and elegance within themselves.
Core focus customers
The brand’s core customers are urban, stylish, aspirational, well travelled, tech savvy and brand conscious women between the age group of 16 to 45 years.
The brand’s complete collections include a set of push up, padded non-wired, unlined, demi, t-shirt and wire-free bras, bodysuits, camisoles, briefs, body shorts, thongs, seamless and cheeky panties, and shapewear.
Latest collection and its theme
The brand’s latest collection comprises sweat absorbent bras. These padded non-wired bras are lined with cool feel mesh and are perfect for the summer and monsoon season. It has also introduced antibacterial panties for women for the first time in India.
Most innovative products in the collection
All the products by the brand offer an x-factor. For example, its sweat absorbent bras are lined with cool feel mesh in order to keep the wearer fresh all day. Along with this, its panties are anti-bacterial to avoid bacterial and yeast infections.
Product range or category expansion plans
The brand is expanding into categories such as nightwear, sportswear, athleisure and shapewear.
The brand considers pan India as its primary market place and is contemplating to explore the international market.
The brand currently operates through 120 stores pan India which include large format stores such as Central. It aims to be present in over 500 stores within the next 3 years.
The brand’s prominent retail partners include Betty (Mumbai), Cinderella (Delhi), Gopal Sons (Delhi), Central (Mumbai, Surat and Bengaluru) and La Lingerie (Kolkata and Ahmedabad).
Plans for exploring new markets in India
The brand is progressing to enter tier II cities. As part of its brand building exercise, it is creating awareness and teaching its customers about how the brand’s product functionality can benefit them.
Progress through online retail
The brand is present on all leading e-commerce websites such as Myntra, Jabong, Nykaa, etc., and also operates via its own website, www.candyskin.com.