Company: Ginza Industries Ltd. | Year of launch: 2010
Soie encompasses a complete premium apparels brand with lingerie as its core product offering. The brand offers quality, affordable and inspiring clothing for the fashion-conscious, independent young women who want to dress well and pay less. Launched in 2010 by Ginza Industries, today Soie has presence in multi brand outlets, exclusive retail outlets and a robust social media presence.
Core focus customers
Soie focuses on working and nonworking women in the age group of 20 to 40 years, looking for the right fit and good quality products.
The brand currently offers fashion, core basics, active, beginners, bonded and seamless in bras. It also has panty packs, shape wears, nightwear and girl’s inner wears in its product portfolio.
Latest collection and its theme
The latest collection showcases lacy bridal, typographic active, pastel colour blocked bras. The brand’s core basic collection would have unique jacquard detailed foams, invisible wires and extreme support full figured bras.
Most innovative products in the collection
Soie has used a special cocona fabric in its new sports bra style CB-906. It is a special fabric made from volcanic sand and activated carbon from coconut shells. The fabric gives moisture wicking, and cooling and heating effect to the body depending on the climate.
Product range or category expansion plans
The brand has plans to introduce a range of full-figured support bras for heavy bust lines.
Soie’s primary markets comprise Mumbai and the rest of Maharashtra. It also has a strong presence in Delhi NCR, Gujarat, the upper northern India and the North-East region.
Soie’s current retail present includes 7 EBOs, 1,000+ MBOs and 53 LFS and 12 SIS in India.
The brand’s top retailers are Shopper Stop, Central and Pantaloons in the large format store segment. Similarly, Myntra, Amazon, Nykaa, Jabong, etc., are its online channel partners. It is present in all leading MBO’s across the country.
Plans for exploring new markets in India
The brand is planning to increase its presence in South India by tapping all the big family retail stores.
Progress through online retail
In the online space, the brand is growing at a pace of 50 percent increase year-on-year.